Emakina/Media
Media Strategy and Planning, Media Buying
Expertise
- Media strategy
- Media planning
- Media Buying
- ROI measuring
- Analysis and benchmarking
- Real time reporting and optimization
Managed by Sammy Colson
In short
Our end goal is to maximize your online advertising investments by integrating new media at the very source of the strategy, without any compromise with traditional media.
Client needs
As audiences are now migrating swiftly to online, advertisers must optimize their online budgets to ensure they reach the right target group at the right time. You need competitive digital media strategies that complement traditional mass media in order to succeed in the interactive world.
Our solution
Emakina/Media boosts your digital communication through a multi-channel approach that combines display advertising (banner…), e-mail marketing, viral & buzz marketing, advergaming, Search Engine Marketing, Advertorials, Social Media Optimization… You name it. Emakina/Media orchestrates these multiple touch points and maximizes the outcome, whatever your objectives are: branding, awareness, traffic generation, customer acquisition, sales.
We work with our clients to build a media strategy, working from the conception phase , in conjunction with other aspects (site development, measuring ROI etc.) ensuring overall success. Pioneers in the Belgian marketplace, we provide the most effective strategies for the digital domain, unconstrained by the limits of traditional media. While digital is the backbone of our activity, Emakina/Media also provides services for traditional media: (digital) TV, radio, cinema, press & outdoor.
In addition to media planning and buying, Emakina/Media delivers a "full service" approach and takes up any creative or technological challenge thanks to the support of Emakina's European network.
Latest news
What makes a game serious? Hint: when it wins an (Emakina) award
The answer is actually quite simple. According to the “Le jeu sérieux en Belgique francophone” annual conference (French for “the serious game in French-speaking Belgium”), the development of games has become more and more common in “serious” contexts, such as public-awareness campaigns, marketing a new product or service, or even for educational purposes. Every year, [...]
One out of four is already ‘wow’!
But in order for Brice to win the ‘Wow Effect’ award he still needs your vote… What is that all about? Well, the Belgian Direct Marketing Association (BDMA) runs a competition for selecting the person who had the greatest contribution to the direct marketing sector. One of the four candidates for this year’s award is [...]
The new EU groove will make you wanna move!
How do you take an abstract and complex topic, such as the contribution of the eco-industries to the European economy, and turn it into a viral clip? This was the challenge, posed by the European Commission to Emakina.EU, member of the Emakina Group, specialising in communicating the European institutions. The goal was to promote “Eco-innovation”, [...]
Do you watch Food Porn?*
It’s been a few years now that the terms “food porn” or “foodography” have been used in culinary contexts. This new jargon was born in the United States but later expanded into Europe. First, let’s be clear: it’s not about pornography. Food Porn has nothing to do with the art of individuals exposing their bodies [...]
Emakina strategist Amélie Sainthuile to present at Brussel’s annual “Media Night”
Like every year, Belgium’s school of social communication (IHECS) organises an event dedicated to presenting its students’ projects, and bringing together communication experts. This year, organisers invited Amélie Sainthuile, Digital Planner & Social Media Strategist at Emakina/ Strategy and Emakina/ Social. She will talk about public relations with new media. The event, titled “Nuit [...]
Blue Band and Planta choose EMAKINA.NL
Emakina.NL has won the pitch for the development and creation of the brand platform websites for Blue Bland (Netherlands) and Planta (Belgium). The digital agency was chosen over two other agencies in the competition. The decisive elements in the decision were Emakina’s clear consumer insights, combined with their strong and creative strategy for a content-driven [...]
Partenamut redefines the communication code of health-service providers
A new print campaign, produced by Emakina for Partenamut, the Belgian health services and insurance provider, introduces a striking new visual identity for the brand. After creating an original all-blue environment two years ago, Emakina decided to build on the same logic with an aesthetic approach that is unique in the field of health services. [...]
Emakina wins a Trends-Gazelles award for exceptional growth
As every year, business magazine Trends-Tendances has ranked the fastest growing companies across the Belgian market. The competition is open for companies active for at least five years, presenting a positive cash-flow, and which have created at least 20 jobs since their creation. Out of a database of the top 100,000 companies, Trends-Tendances selects the [...]
