Emakina/Perform
Web Analytics and Search Engine Marketing
Managed by: Pieter Van Tendeloo
Expertise
- Web Analytics
- Search Engine Marketing
- ROI measurement
In short
Emakina/Perform ensures you improve the ROI of your online marketing efforts on an ongoing basis to ensure you stay ahead of the competition.
Client needs
It’s all about Return On Investment (ROI). The online realm has the clear advantage of being able to measure and optimize your marketing efforts. You need to take maximum advantage of the new technologies which enable us to rationalize tactical decisions to boost online revenue.
Our solution
The service offering of Emakina/Perform builds on 3 pillars: online measurement, search engine marketing and conversion optimization.
Within online measurement, Emakina/Perform supports its customers end-to-end, from KPI workshops and web analytics vendor selection to technical implementation, report analysis, custom dashboarding and training. Emakina/Perform has official partnerships with a selection of best of breed web analytics solutions. At Emakina/Perform, we want to enable you to make decisions based on knowledge rather than guesses.
Within the domain of Search Engine Marketing, Emakina/Perform has experts in both Search Engine Optimization (SEO) and Search Engine Advertising (SEA). Our services extend from technical SEO audits and implementation to multi-country SEA campaigns and management of complete Search Engine Marketing programs. As knowledge transfer is a key element in our offering, Emakina/Perform will transfer as much knowledge to your organization as possible.
Optimized conversions are paramount when aspiring to a positive ROI. Emakina/Perform supports its customers in maximizing their conversions, from campaign creatives and e-mails to website flows and online processes. Emakina/Perform holds expertise such as A/B – MultiVariate Testing, Funnel Tracking & Customer Experience Management. Our services include technical implementation, test workshops, and training. Within the optimization process, Emakina/Perform works closely together with usability experts and designers across the Emakina Group.
The service offering of Emakina/Perform is designed to make our customers excel in this new online marketing world.
Partners
- WebTrends
- Omniture
- NedStat
- Google Analytics
Our work
Emakina/Perform has built up a solid track record with market leading companies such as KBC, Unilever, Bekaert, Delhaize, Thomas Cook and Base but also offered proven value to pure blood internet players such as Immoweb.be, Rendez-vous.be, Interhome …
Latest news
New trainings by Emakina/Perform @ The Reference
Do you want to… … optimize your website for search engines yourself? … successfully advertise your products or services with Google Adwords? … interpret visitor statistics and learn how they are the driver for a more successful site? Then Emakina/Perform team @ The Reference has just the thing for you: a series of 5 trainings, all focusing [...]
Nikolaas’ article on Web Analytics Basics
Our colleague Nikolaas Degeyndt from The Reference signed a very interesting article about the “why” and the “how” of Web Analytics in the latest issue of Media Marketing. Check out this paper in French or in Dutch. Tweet
Emakina / Perform Training Sessions
Do you want to… …optimize yourself your website for search engines? …successfully advertise your products or services with Google Adwords? …interpret visitor statistics and learn how they are the driver for a more successful site? Then join our six training sessions organised by our new competence center Emakina/Perform. Tweet
Emakina and The Reference optimize your interactive marketing
After Emakina / Media, we announce today the launch of Emakina / Perform @ The Reference, a new competence center focusing on Search Engine Marketing and Web Analytics (audience measurement). As the Internet is becoming a mature medium, the creation of this business unit meets the growing demand of our clients for solutions that measure [...]
The Reference @ SEM Forum
Our colleagues of The Reference will deliver a session at the first SEM Forum organized by Best Of Publishing this Friday. Frederik Marain, Senior Business Consultant, will showcase our Search Engine Marketing (SEM) expertise and will explain how we integrate the search engine dimension into a wider marketing approach. More info on www.semforum.be. Tweet
