Events - Emakina - The Digital Native Full Service Agency

Interactive Marketing 2015

Oct 22 2009

Emakina 19th Academy was a big success. We would like to thank all contributors, speakers & attendees.
Most of the presentations are online, for other presentations, please contact us at events@emakina.com. We are looking forward to see you at the next academy.

The Emakina Academy team

Interactivity has already taken an important part of marketing budgets in the past decade. Today developments in data storage, transmission, connection and interaction hold out the promise of new interactive tools to create multi-dimensional relationships between customers and brands. How will interactivity manifest itself in the coming years? What will interactive marketing look like? And what will it mean for customers and for companies? Whether you realize it or not the possibilities of interactive technologies for marketers are endless. The 19th Emakina Academy Session invites you to discover those possibilities and capture what could by the highlights of interactive marketing in 2015.ct

Interactive marketing in 2015 @ DMF

Registration is now closed for this Emakina Academy; however, please do not hesitate to contact us if you need any information.

oct 22 2009

What will interactive marketing look like? And what will it mean for customers and for companies? Whether you realize it or not the possibilities of interactive technologies for marketers are endless. The 19th Emakina Academy Session invites you to discover those possibilities and capture what could by the highlights of interactive marketing in 2015.

During this Emakina Academy, you will:

Take a look into the future of interactive marketing.
Discover an exciting future that interconnects everything, everywhere, all the time and erases the borders between the physical and worlds.
Learn how mobile technologies will create unlimited possibilities for making interactive communication a new part of life.
Know how to engage in an authentic positive word of mouth to raise brand awareness and drive direct sales through social shopping.
Understand the connections between emerging trends and design thinking (graphic design, web design, or simply in design in general).

Agenda

09.00
Welcome Coffee & Registration
09.30
Imagine 2015
There’s no real life, no digital life:
just your life.
Introduction movie
09.35
When web meets world
Four workshops to discover an exciting future that closely interlinks the physical and virtual worlds and have a look on the new innovative ideas for the future.
Sophie Graillot, Digital Strategist & Cédric Brandelard, Experience Designer, Emakina/Think

Rolf Verlinden, Managing Director, Keystone

Toon Coppens, Founder of Touchatag, an Alcatel-Lucent Venture

Geoffroy Simon & Alexis Tinel, Co-founders of Getyoo
10.50
Break
11.00
Social shopping
A new opportunity for customers and brands.
Michel Demoor, Digital Strategist, Emakina/ Think

11.15
Gooddeal
The new generation of interactive advertising on TV.
Yf Brodala, Marketing Manager, Good Deal, SBS Belgium
Rutger Beckers, Digital Media Consultant, SBS Belgium
11.30
Pinch me
The future of mobile phone technology.
Thomas De Vos, New Media Expert, The Reference/Mobile
11.50
Daily Motion
Good bye virtual reality, hello augmented reality.
Frederic Bellier, Senior VP Global Media Sales, Dailymotion
12.05
The future of design
Less is more, again! The new motto of an individual and custom made design.
Hendrik Everaerts, Creative Director&Founder, Design is Dead
12.20
Closing session with Microsoft&Emakina
Touch this! Microsoft Surface brings web experience to life.
Katrien De Graeve, developer Evangelist, Microsoft Belgium
Chris Vanderheyden & Peter Sand, Surface developers, Emakina