Emakina/Applications
B2C and B2B applications across platform and devices
Managed by Michael Totta
Services
Our services include:
- Solution building and Technical Architecture
- Specifications and Functional Analysis
- Development and Project Management
- Testing and Release Management
- Provisioning and publishing or hosting
- Measurement of success and recommend adaptations
In short
We build web, mobile, touch and desktop applications that enable transactions between your services and your customers.
Client needs
More and more consumers live a digital experience throughout much of their day, from the first check of their email when they wake up, through ipad in meetings, SMS all day, to tweeting and facebook last thing at night!
As a business you need to take this digital journey along with your target group, try to understand what they need and expect from you.
For some, this means creating exciting mobile content appealing to your target audience. For others, it is about providing useful services based on the context, location, time, and needs of the mobile user… while always fully respecting the mobile guidelines on usability and technical open standards.
The growth in uptake of new devices offers, creates new demands and opportunities for content: the need to publish on the one hand, but the ability to reuse content across multiple channels with a minimum of effort. Other challenges are presenting in creating a real brand experience on mobile with marketing visibility; or promoting mobile services and traffic generation.
Our Solution
Emakina/Applications delivers high quality B2C and B2B applications, and we provide strategic advice and define the digital applications roadmap for our customers.
Approach: Since we design applications that are mostly used to execute critical tasks (e.g. ordering via an eCommerce platform, or activate and configure services on secured websites) or consult information on-the-go using smartphones and/or interactive displays and touch surfaces, development of Digital applications requires us to always keep users needs, and the context of usage ‘front of mind’.
Technology: Devices, operating systems and technologies involved in this field are split across a highly fragmented market. At Emakina/Applications, we follow the digital trends closely. We know exactly where, when and on which platforms and devices, our customers should be present.
Methodology: We tend to operate using an Agile (Scrum) methodology, which in our experience, leads to more successful delivery. Our team includes Scrum master certified Project Managers.
Our team is composed of specialized developers, consultants and experts: Strategic mobile consultants, ecommerce specialist, usability experts, RIA developers, graphic designers, Slicing and xHTML mobile (trans)coding experts, technical analysts, Testers, Mobile Analytics
Our work
Major national and international clients already trust Emakina/Applications not only to develop an application but also to help them to build their global digital roadmap.
Latest news
What makes a game serious? Hint: when it wins an (Emakina) award
The answer is actually quite simple. According to the “Le jeu sérieux en Belgique francophone” annual conference (French for “the serious game in French-speaking Belgium”), the development of games has become more and more common in “serious” contexts, such as public-awareness campaigns, marketing a new product or service, or even for educational purposes. Every year, [...]
Do you watch Food Porn?*
It’s been a few years now that the terms “food porn” or “foodography” have been used in culinary contexts. This new jargon was born in the United States but later expanded into Europe. First, let’s be clear: it’s not about pornography. Food Porn has nothing to do with the art of individuals exposing their bodies [...]
Blue Band and Planta choose EMAKINA.NL
Emakina.NL has won the pitch for the development and creation of the brand platform websites for Blue Bland (Netherlands) and Planta (Belgium). The digital agency was chosen over two other agencies in the competition. The decisive elements in the decision were Emakina’s clear consumer insights, combined with their strong and creative strategy for a content-driven [...]
Emakina is the brain behind the Clinique “3 Step Coach” campaign
Clinique, the American cosmetics brand, famous for its allergy-tested products, has decided to engage with its clients differently. Its recent campaign, titled “3 Step coach”, uses a specially designated online platform for this purpose. Clinique invites users to register as “coaches” on a Facebook Connect application, designed and developed by Emakina. Once registered, the challenge [...]
Are QR codes really the future of marketing?
This question was raised by DM Institute’s journalist, Eric Van Vooren, who met with Brice Le Blévennec for an interview. The following are excerpts, translated from Dutch to English, of the original article, published in the March 9th edition: QR Codes: you can’t avoid them. You see them popping up everywhere; sometimes very [...]
Will your customers ‘like’ the new Facebook Timeline?
In short, no. Surveys, published earlier this month by SodaHead and CNet, show that the vast majority of users do not appreciate the new Facebook interface and that they miss their good old Walls. But this doesn’t mean that brands should refrain from switching to the Facebook Timeline. For a start, they don’t have much [...]
Emakina develops digital activities and apps for Electrabel GDF SUEZ Group
The combined positive energy of Electrabel, Group GDF SUEZ and Emakina truly starts to create communication sparks. Electrabel launched its new consumer website, introduced a new version of the Electrabel Energy Manager and produced a practical new mobile application for this Energy Manager service. All ‘signed’ Emakina. Electrabel, the first energy provider in [...]
Emakina creates Electrabel’s internet & mobile applications for its electrical vehicle charging solution
Electrabel launched the first solution in Belgium for recharging electric vehicles. As part of this initiative, Emakina developed the platforms to remotely monitor, control and manage vehicle consumption . The dedicated website allows customers to plan their reloads and to retrieve various data presented in tables or graphs. The result is the optimised management of the [...]
