The demand for healthcare information is rising constantly. The increase in largely preventable chronic conditions and the optimal use of health care information channels are strongly influenced by the behavioral choices consumers make based around online or digital dialogues. Today, most healthcare companies are not yet actively encouraging patients to take appropriate control of their care, consumers often seek the wrong type of information on any kind of media. Educating consumers about health encourages them to be more proactive in making choices about health services, and creating an environment for behavioral change. This conference is about discussion, providing the right information, relevant guidance and reassuring patients or relatives using new media and digital technologies within the Healthcare universe.
Agenda
- 09.00
Welcome Coffee & Breakfast
- 09.20
Is it too late to engage in a real dialogue with your consumers?
Patients, relatives and their social environment are increasingly searching for medical information online.
Rather than feeling reassured, people are often left feeling confused due to the large amount of information available online.
Discover how to build a real dialogue with consumers using the latest technological innovations such as the iPad.Brice Le Blévennec, Chief Visionary Officer at Emakina - 09.35
What are the latest trends in consumer attitudes and online behaviour?
The presentation of a study on how Belgian consumers are using the web to search for healthcare information and their online purchasing habits. Danielle Conem, Client Service Director at IPSOS Belgium - 10.10
Capsugel
B2B Customer portal supports CapsugelĂs vision to be the leading provider of innovative dosage forms and solutions
to healthcare customers around the world.Karin De Backer, Business Analyst at Capsugel
- 10.45
Coffee Break
- 11.15
Building a loyalty programme for a functional food brand
Functional foods are not mass market products and therefore effective reach to key consumers is crucial.
A consumer loyalty programme can play a key role in the success of functional food brands.
A consumer loyalty programme can play a key role in the success of functional food brands.
Rasio has rolled out a pan-European CRM program using a range of e-marketing techniques to ensure a more personalized approach. This strategy has resulted in increased brand awareness and higher product sales.
Mikko Laavainen, Commercial Director at Raisio Benecol Business - 12.00
A new communication approach to stopping smoking
The use of social media and viral techniques to communicate to serious quitters on the options available to give up smoking. Michel Demoor, Strategic Consultant at Emakina - 12.45
Lunch
- 14.00
End
Location
Flagey
Belvederstreet 27/05
1050 Brussels
Access plan