As marketers, we cannot afford to ignore the power of Facebook. Over 500 million people today have active accounts. The ‘Facebook Generation’ and their parents and grandparents are sharing their lives on this immense online network. Keeping in touch, making connections, exchanging ideas and joining forces. Its influence is undeniable as it is increasingly used to promote everything from rock bands to events, insurance to political candidates.
While you may recognise the potential of social networking, it can be difficult to know where to start. Emakina’s experts keep up-to-date with Facebook and its constantly-evolving mass of communication tools. We will show you a number of specific campaigns as we explore the Facebook universe.
During Emakina's 21st Academy, you will:
- Discover all the tools and opportunities that the Facebook platform provides
- Learn how to determine whether Facebook is suitable for your specific communication
- Find out how to monitor your Facebook activity and gauge the quality of results
- Look at previous Facebook campaigns in detail, including their development and results
- Hear from our clients about every aspect of their Facebook activity
Keynotes
- ViewFacebook Fanpage
- ViewFacebook on your (web)site
- ViewSocial Analytics
- ViewWho should Design is Dead work for?
- ViewThe Impact Of Soical Media On Travel
Agenda
- 09.00
Registration & Welcome Coffee
- 09.20
Introduction to the Academy
Brice Le Blevennec, Chief Visionary Officer, Emakina - 09.30
The Facebook Fan Page
A practical guide to building your own media channel to inspire brand ambassadorsMichel Demoor, Strategic Consultant, Emakina - 10.00
Facebook (on) your website
Plug 3.5 Million Belgian Consumers into your
brand website and improve your marketing funnelAmélie Sainthuile,
Strategic Consultant, Emakina - 10.25
You’re on Facebook, but are you performing?
Many companies have just begun discovering the power of web analytics and already a new challenge arises. How do you measure the performance of your social media efforts? A practical introduction to social analytics. Pieter Van Tendeloo, Head of Emakina/Perform, The Reference - 10.50
Coffee Break
- 11.20
Who should DID work for?
Through an application, our fans have voted for which clients we should workHendrik Everaerts, Creative Director & Emilie Demoor, Sales Director, Design Is Dead - 11.35
Airlines on Facebook
Audrey Benoit, Head of Emakina/Social & Architects - 12.00
Schweppes @ Facebook
The hub of a refreshing social media strategyMenno Braakman,
Online Communication Manager, Orangina Schweppes International - 12.30
Buffet Lunch
- 14.00
End
Location
Flagey Cultural Center
Place Saint Croix
1050 Brussels
Access plan