A global crisis for a new world
After several years of strong economic growth, 2008 marked the beginning of a period of uncertainty. The financial world fell into turmoil, with governments multiplying their efforts to boost the economy, the car industry nearing collapse and the recession hitting the US so hard that the rate at which jobs are lost continues to rise every day.
This crisis is unlike any other the world has experienced. We are witnessing a universal transformation; no sector of activity in any area of the planet will be left untouched. Although we are unlikely to see the end of capitalism, the world is experiencing radical changes that will forever transform the rules of the business.
At Emakina, we know that this crisis will be a painful transition for many companies. Yet we believe it presents a valuable opportunity to evolve our economic model using new media. Now is the time to improve products and services, to create more added value for the consumer, to reduce costs, increase productivity and communicate more intelligently and efficiently. Take the example of Barack Obama’s ground-breaking campaign during the presidential elections in the US, which harnessed the power of social networking and websites such as YouTube. The internet has already been a major player in economic and financial globalisation. It is set to become evermore important during the changes to come.
Over the past two years, Emakina has anticipated this change and made profound changes to its organisation, its geographical reach and its range of services. With five agencies based in three countries, as well as seven new centres of excellence already operational, we are ready to guide and inspire our clients in this new environment and help them to meet tomorrow’s new challenges. In spite of the current economic crisis, we are focusing on working in partnership with clients who are as committed as we are to building a successful future.
Emakina management would like to thank all its clients, shareholders and collaborators who, in spite of these uncertain times, continue to show confidence in our agency and our vision. We are investing all our energy into assuring the durability and development of Emakina, whilst always respecting the values that lie at the foundation of our company culture.
Cash-strapped marketers have typically focused on traditional media, such as television and newspaper ads, while cutting back on new advertising vehicles. But marketing has evolved rapidly over the past decade, with traditional media declining in importance as the internet and social networking achieve results on a meaningful scale. Marketing executives trying to rationalise media spending must factor this new balance into their austerity programs.
(source : Mc Kinsey Quarterly)
La crise influence le choix du support chez plus de 90% des annonceurs. Plus de 80% ont réduit leur budget médias de 10 à 20% en moyenne. (…) « Le grand gagnant est le médium Internet, avec 37% des annonceurs qui comptent investir plus malgré la situation de crise économique », selon l’Union Belge des Annonceurs.
(source : Le Soir, 12 février 2009)
- Ordinary General Assembly 2013: 22 April 2013
- Half-Year 2013 report: 16 September 2013
- Annual press release 2013: 21 March 2014
- Annual information 2013 (brochure): 1 April 2014