Emakina/Social
Social Media Marketing
Managed by Audrey Benoit
Expertise
- Social Media Marketing
- Social Media Seeding
- Social Media Optimisation
- Social Media Monitoring
- Online Customer Intelligence
In short
Emakina/Social aims to enhance your company and brands’ social footprint, joining forces with you to step successfully into the new social era: from defining cutting edge strategies, to optimizing your website’s social effectiveness; building great social presence on social networks; helping you to shape your eReputation, and manage crises, thanks to authentic conversation and community management.
Through social media, we help you understand, build and manage a new way of doing business and interacting with your target audiences.
Client needs
The rise of social media has created a customer revolution: people share experiences, and expect companies and brands to listen and converse with them attentively. Stepping into this challenge isn’t a simple task: it requires understanding, time and authentic engagement with the new influencers.
Before you are fully up to the challenge you may want someone to take the burden off your shoulders, until you’ve worked out how to position yourself.
Our solution
We help you to manage these new relationships,whether by yourselves, or with additional help from us. Our social media monitoring keeps you in the picture regarding your reputation in social media… and that of your competitors. While our conversation management will support you in engaging with audiences already talking about you, through our community building and coaching you will build and sustain relations with your chosen audiences.
Moreover, ‘helping you to help yourself’ is central to our approach: we strive to train, equip and support you in operating your own social media management… but are always available to step into the breach until you are ready.
All this is underwritten by a social media strategy, designed to equip you to navigate your current and future situations.
Partners
- Attentio
- InSites
- Go Viral
Our work
Our favourite recent projects are social media monitoring and care strategy for Samsung, and for Premaman providing training and help with their first steps. Also, a recruitment campaign for Delhaize Group, and not to forget, our community and conversation management for Unilever’s Yunomi platform.
Latest news
Gamification, when Games meet Brands
Translated from the article by Théo Saunier, Emakina.FR Gamification was one of the “buzzwords” of last year and it is becoming a new important reality in communication. The concept refers to the integration of mechanics from the gaming environment – especially video games – in other areas. Brands can use it to engage with their [...]
Emakina presents at the Social Media Forum, Brussels
Tomorrow the Social Media Forum is taking place in Brussels, where Audrey Benoit, our brilliant head of Emakina/Social will be presenting on…. ”Selling social media in your organisation”. The Forum will be a full day of presentations from social media experts, divulging insider tips for media marketers. If you are not one of the lucky ones with a [...]
Emakina named Facebook® Preferred Developer Consultant
The agency Emakina has been selected by Facebook to join the Facebook Preferred Developer Consultant program (PDC). This program helps pair brands and organizations with the most qualified developers and resources to build advanced, brand-building Facebook Platform integrations. As a Facebook Preferred Developer Consultant, Emakina will continue to integrate the newest developments from Facebook, (functionality, [...]
Join us at 21st Emakina Academy on Facebook Marketing
As marketers, we cannot afford to ignore the power of Facebook. Over 500 million people today have active accounts. Its influence is undeniable as it is increasingly used to promote everything from rock bands to events, insurance to political candidates. While you may recognise the potential of social networking, it can be difficult to know [...]
What’s the difference between Twitter and Facebook?
In short, there are two ways to model human relationships in software. An “asymmetric” model is how Twitter currently works. You can “follow” someone else without them following you back. It’s a one-way relationship that may or may not be mutual. Facebook, on the other hand, has always used a “symmetric” model, where each time [...]
Emakina Academy #11 : boost your campaigns with PR 2.0
Blogs, wikis, podcasting, social networks… Social media are completely changing the way marketeers and PR practitioners used to work in the past. In the new digital era, mainstream media are no longer the only gatekeepers to audience: consumers have more power than ever to access information, produce content and share opinions with their peers. In [...]
Wanna blog for a living ?
If you live in Belgium you definitely should attend this Brussels’ chapter fifth edition of Yulbiz, an occasional gathering for professional bloggers, this saturday september 20th from 4PM to 8PM at this new trendy place for digital art, iMal, located 30 Quai des Charbonnages, 1080 Brussels. It is organised by Vinch, one of Belgium’ most [...]
Facebook Developers Garage
Our new developer Loïc is trying to organize the first Facebook Developers Garage in Belgium. Check out the poll on Doodle if you want to join this event. There’s also an official group… on Facebook, obviously. Speaking of Facebook, we’re working on some exciting campaigns that will use this social network as platform. Stay tuned… [...]
