Managed by Didier De Jaeger
- Holistic Brand Management and Integrated Strategies
- Consumer Insights
- Trend Spotting
- Competitive and Market Analyses
- Strategic Planning
- Design of Experiments (consumer journey)
- Brand Definition Workshops
- Creation of Experiential Platforms
- Definition of Ecosystems
- Return on Experience and Outcome Measurement
To create hard-hitting communication strategies, integrating online and offline, inline with the expectations of today's consumers and with results we can measure… This is the "raison d’être" for Emakina’s team of strategic planners.
The world is complex. Human behaviour is increasingly difficult to predict. Technologies and means of communication are constantly changing. The boundaries between communication, marketing, advertising and products are no longer watertight. This phenomenon is accelerated by the convergence of services online and offline. Everyone has to adapt fast in marketing, as rapid results are expected.
You probably already experience this in your own daily life. In this context, brands need to decode today's world, understanding the consumer and his or her inner motivations, have a broad vision of the brand, and know how to identify your market. In short, you need the insights that will allow you to create new meanings and opportunities for your brand while ensuring the strategies you implement are relevant.
Emakina/Strategy brings together in its team of strategic planners, a number of new disciplines and areas of expertise (specialists in brand, digital, business, society, the media and performance) in order to create the holistic strategies that mirror the world today. The inter-disciplinary approach is the key asset of Emakina/Strategy.
Here are some of the challenges that we have risen to for our clients: defining the new communication platform for Rodania, Estee Lauder's engagement strategy with digital consumers, and building the digital ecosystem of Electrabel, and for Unilever to develop innovative platforms of engagement.
We have the perfect solution! Sun, friends, live music and… drinks! That’s how we at Emakina prefer to enjoy the Belgian summer! That’s why every year we gather our employees and friends to the famous urban apéros, taking place once a week throughout the entire summer. But this year, there’s more! In addition to the [...]
Their rebellion is their success! That’s why we invited a whole bunch of them to the Vlerick Alumni Marketing Colloquium. This prestigious annual event took place yesterday in Ghent for the 25th time, bringing together some of the most revolutionary speakers. These creative thinkers challenge the status quo to disrupt our profession in their industry. [...]
It’s been almost two and a half years since we started working with Bavaria, the largest independent brewery in the Netherlands, founded in 1719. Since then the Emakina Group has developed the brand’s 59 local websites, serving the public of no less than 49 countries! Soon we’ll simply count the countries for which we did [...]
…and never knew who to ask – is available on the Nuclear Forum website! The debate about the use of nuclear technologies is vital in many democracies including the Belgian one. However, only few citizens are adequately familiar with the omnipresence of nuclear technologies in our daily lives. This created the need for an online [...]
KARL LAGERFELD has called on Emakina to assist with the creation in Amsterdam of a new remarkable concept store. After a similar project earlier this year in Paris, the Amsterdam shop once more proves that digital innovation can be integrated into today’s fashion experience. KARL LAGERFELD recently opened the new 150m2 shop, blending his creative [...]
Since the dawn of time, human beings have attempted to accumulate assets in their quest for happiness. Yet, this fundamental principle of an ownership-based economy is currently being challenged and redefined, as one of the numerous side-effects of the digital revolution. For the first time in history, we marketers are expected to attract consumers who [...]
The Belgian Pharmaceutical Association APB launched its new Microsoft SharePoint 2013 website. With this Belgian and even European ‘first’, created in close cooperation with Emakina, the organisation significantly strenghtens its online presence. By launching the brand new APB website and also completely restructuring its members platform, APB aims to facilitate public access to a wide [...]
Serial entrepreneur Geert Rietbergen, 47, has been appointed Managing Director of Emakina Netherlands. This appointment allows Emakina.NL to move forward in its ambition to become a leading marketing and communication player in the Dutch market. Geert returns to his home ground within Emakina. In 2003, he was Managing Director at The Reference, one [...]