Managed by Brice Le Blévennec
- Holistic Brand Management and Integrated Strategies
- Consumer Insights
- Trend Spotting
- Competitive and Market Analyses
- Strategic Planning
- Design of Experiments (consumer journey)
- Brand Definition Workshops
- Creation of Experiential Platforms
- Definition of Ecosystems
- Return on Experience and Outcome Measurement
To create hard-hitting communication strategies, integrating online and offline, inline with the expectations of today's consumers and with results we can measure… This is the "raison d’être" for Emakina’s team of strategic planners.
The world is complex. Human behaviour is increasingly difficult to predict. Technologies and means of communication are constantly changing. The boundaries between communication, marketing, advertising and products are no longer watertight. This phenomenon is accelerated by the convergence of services online and offline. Everyone has to adapt fast in marketing, as rapid results are expected.
You probably already experience this in your own daily life. In this context, brands need to decode today's world, understanding the consumer and his or her inner motivations, have a broad vision of the brand, and know how to identify your market. In short, you need the insights that will allow you to create new meanings and opportunities for your brand while ensuring the strategies you implement are relevant.
Emakina/Strategy brings together in its team of strategic planners, a number of new disciplines and areas of expertise (specialists in brand, digital, business, society, the media and performance) in order to create the holistic strategies that mirror the world today. The inter-disciplinary approach is the key asset of Emakina/Strategy.
Here are some of the challenges that we have risen to for our clients: defining the new communication platform for Rodania, Estee Lauder's engagement strategy with digital consumers, and building the digital ecosystem of Electrabel, and for Unilever to develop innovative platforms of engagement.
On 8 December, enjoy the elegance of the Longines Hong Kong International Races, digitised by Emakina. The Longines Hong Kong International Races is among the most popular equestrian meetings in the world. This year’s meeting, which starts on 8 December, has total prize money of over USD 9.2 million. As the main sponsor, Swiss […]
What is Art? An original new website for Le Méridien helps art-savvy people to find out and Unlock Art. Le Méridien Hotels & Resorts target creative minds and Emakina is its enthusiastic digital partner in this effort. The hotel brand gives its guests complimentary access to forward-thinking cultural institutions around the world. They can explore a […]
Belgian public health insurance company OZ now offers its quality services to its clients via a new full service online channel. Emakina’s Ghent-based digital agency The Reference provided highly tailored strategic support as a basis for the stylish new site www.oz.be. Across all activities, OZ strongly prioritises a solid online performance and availability for its […]
In the last years, the Financial World – Swiss Private Banking in particular – has had to face tremendous changes. Simultaneously, the rules of communication have been profoundly shaken up, leaving the actors of the industry with a tough challenge. Inaction and secrecy are no longer appropriate. It is as clear as day that the banking world is battling a […]
The surge of phablet shipments represent an interesting new trend in the Asia-Pacific mobile market, says Emakina’s Asia partner Digital jungle. International Data Corporation (IDC) announced that shipments of phablets—the hybrid mix of a smartphone and a tablet—reached 25.2 million units in the second quarter of 2013, roughly the same volume of units shipped of […]
Emakina’s partner Selligent invited Emakina’s digital strategist Michel Demoor to share his views on Inbox Marketing and Content Targeting, for their latest white paper. His article here below makes for some refreshing reading… And if you’re interested to read even more, we invite you to download the full Selligent white paper on Direct Marketing. […]
By DIGITAL JUNGLE, Emakina’s Asia partner The dynamics of the highly fragmented Chinese social media landscape are forever changing. Sina Weibo has long been the top dog, yet it is not looking as strong as it once did in the battle for supremacy in the Chinese social media universe. Sina Weibo activity is […]
In September, the new KARL LAGERFELD concept stores won the prestigious Grand prix stratégies Amaury Medias du luxe 2013 Award, for the innovative digital strategy developed for the stores. Today, in the context of the Global Fashion Awards 2013 the WGSN organisation awarded the Best New Store/ Refit for the fashion brand and its digital partner. […]