Emakina/Think
Consultancy Services
- Digital marketing strategy
- Usability & information architecture
- ROI plan (e-commerce)
- Market analysis & benchmarking
- Consumer research & insight
- Analytics & optimization
- E-training
Expertise
Managed by Laurent Goffin
At the start of any collaboration, we identify the strategy that will work best for the client. Emakina’s strategic team specialises in information architecture and the development of user-centred applications. We consider questions such as what will be the best content and the sleekest navigation for your website? What are the added-value services that will appeal to your target group? How can we manage client contact, orders and post sales services? How, in simple terms, can we ensure that a website or application is user-friendly?
We are always at the forefront of the latest trends, innovative ideas and best practices for the benefit of our clients.
- How can I introduce the e-business dimension into my company ?
- How can I assess the return on investment of e-business applications ?
- What are my competitors doing in this regard ?
- Attentio
- Keystone
- InSites
Partners
These are the questions our clients present us with at the initial stages. Thanks to our unique methodology, blending the analytic rigour of consultants with the creativity of designers, we can understand your problems, conceive the most appropriate solutions, and develop prototype applications. We help you to generate interest and support among the management or user groups, obtaining the buy-in you need to get your solutions accepted.
Faced with the deregulation of markets and the globalisation of exchanges, existing companies have seen the emergence of new players, often more flexible and agile, creating new challenges in their sector.
Emakina possesses the whole range of knowledge and expertise, be it in marketing or technology, necessary to advance any project:
- Strategy : how translate a product’s, or a brand’s, communication plan into an internet strategy?
- Information architecture and ergonomics (“usability”) : what content and structure for which targets? What services will add value to which deployments over time? How to structure the on-line procedures of the website? How to manage contacts with clients, orders, and after-sale services?
- ROI Planning : e-commerce, as well as other on-line services, allow for various reductions in cost. Emakina will estimate sales volume, tally the reduced cost of services, purchases, and expenses in order to determine the profitability of the client’s operation.
- Technology/Architecture advice : what technological platform to choose? What is the right infrastructure? What is the best software to fulfill a specific need? How best to articulate a plan for transition from one technology to another? How should a new development be structured?
- Analysis and Benchmarking : Emakina is always on the look-out for the latest trends, innovative ideas, the “best practices” that the agency can share with its clients.
- Measuring usage, statistics and optimization : Emakina has developed a broad competence in this area and has thee certified experts in the field. Emakina is one of three authorities in the Belgian market.
Latest news
The revenge of the structured Web
Let me take you back to the middle of the nineties. At that time, there were two different, competing and radically opposed schools when it came to the future of digital networks. The first school, represented by Compuserve, defended a structured architecture of the web: Compuserve built a closed system with its own nomenclature and [...]
Trends-to-be for 2010 in Gael magazine
In its January issue, Women’s magazine Gael published a trend-watching report on the biggest trends-to-be for 2010. The report focused on the shift in consumer behaviour, values and communication. As often, the team of Emakination was consulted, resulting in a page-long interview with Amélie Sainthuile, strategic consultant at Emakina/Think. In the interview, Amélie explains the values advertisers [...]
What’s the difference between Twitter and Facebook?
In short, there are two ways to model human relationships in software. An “asymmetric” model is how Twitter currently works. You can “follow” someone else without them following you back. It’s a one-way relationship that may or may not be mutual. Facebook, on the other hand, has always used a “symmetric” model, where each time you add [...]
Emakina Academy : Interactive Marketing in 2015
How will interactivity manifest itself in the coming years? What will interactive marketing look like? And what will it mean for customers and for companies? Whether you realize it or not the possibilities of interactive technologies for marketers are endless. The 19th Emakina Academy Session invites you to discover those possibilities and capture what could by [...]
CO2 calculator for Electrabel GDF Suez
How important is your carbon footprint? Just try this new application built for Electrabel GDF Suez and discover how small changes in your daily life can make a big difference to tackle climate change.
Reminder – World Usability Day on 13th November 2008
There are some empty seats left for the Belgian Usability Day that the folks from our strategic cell organise on 13th November in Brussels. This year’s program looks quite exciting with the presence of two Belgian usability experts on stage: Peter Van Dijck (author of “Information Architecture for Designers: Structuring Websites for Business Success”) and Joannes [...]
Debate:Google and Privacy -13th November
The Université catholique de Louvain invites us to participate on 13th November to a debate on Google and the respect for privacy at the digital era. As far as we know, this is the very first event of its kind on the French-speaking side in Belgium. Info and registration here.
Emakina at European Information architecture Summit Amsterdam
Last week end Emakina attended the European Information Architecture Summit 2008 in Amsterdam. This event is the biggest one at European level in this discipline. More than 300 experts mostly from Europe but also from USA were present. Emakina was massively present at this event. 12 Emakinians from Design is Dead, Groupe Reflect, The Reference and [...]