Client
Brussels Airlines
Project name
b.places campaign
Project type
Interactive marketing campaign in Second Life virtual world
Services provided
- Creative brainstorming and concept
- Video production
- Web Design
- Web Development
- Project Management
- Web Copy-writing and content production services
- Online and offline PR strategy
Operating systems
N/A
Technologies used
ASPX, open-source dev for the Second Life part
Methodologies
N/A
Media
Web, Second Life software.
Results
N/A
b.places campaign
Objectives
- To raise brand awareness among Second Life inhabitants
- To attract new international customers through a clever Second Life presence that reflects brand values
- To position Brussels Airlines as an innovative brand (PR effort)
Campaign Description
The b.places campaign enables users to vote for the best places in Second Life. We distributed interactive voting boxes installed on some twenty islands in this virtual world. These voting boxes, carefully selected by Brussels Airlines, allow you to vote for your favourite island. On the b.places website, you will find a list, updated in real-time, of the places that have received the most votes. A direct link will take you straight to each of these destinations inside Second Life itself. You can also suggest personal favourites that you may have discovered in the course of your own adventures in Second Life. The ambition of b.places is to become a true guide to the places to be in Second Life through user-generated content.
The interactive voting boxes will also provide you with a free HUD (heads-up display). This special window is in addition to the traditional Second Life user interface, and offers you short cuts to the islands voted for on b.places. The HUD also enables you to fly faster in Second Life.
More and more advertisers are seeking to gain a foothold in virtual communities. At Emakina, we strongly believe brands must bring added value to Second Life inhabitants and not only ride on the hype surrounding the parallel worlds. In the case of Brussels Airlines, speed and efficiency of service are two fundamental values of this company. Customers need to find the quickest route to their chosen destination, and to find it easily. Brussels Airlines applies this same commitment to Second Life by guiding users to the best places to visit within this immense virtual universe. B.places is positioning itself as a genuine travel agency - just like Brussels Airlines in the real world. Thanks to the cosmopolitan character of Second Life, bringing together Internet users from all over the world, our client aims to attract new customers located beyond Belgian borders.
This project has been made in collaboration with bluepill GROUP
Visit : b.places website