“Blow out the candle” viral game

Objectives

Center Parcs asked us for a game to celebrate the first year of the “state of happiness” campaign. Aside of the brand awareness purpose, this game must also help recruit new.
Opt-in contacts in the client’s database.

Project Description

In the “blow out the candle” viral game, players must blow out a candle by waving their mouse as fast as possible or by blowing in a microphone plugged in the computer. The best participants are given food & fun vouchers. After the game, you can subscribe to the Center Parcs newsletter (opt-in recruitment) and invite your friends by e-mail to play the game (viral effect). “Blow out the candle” has been made in 3 different languages (French, Dutch, German) to match Center Parcs’ markets.