Description
The website of Wrangler Europe showcases the collections of this fashion brand in an outstanding way that always tries to push further the limits of interactivity.
Challenge
Wrangler is a fashion brand owned by the VF Corporation. The European division of this international client entrusted us to build up an information website running off the beaten tracks in the fashion industry.
Execution
The website of Wrangler Europe showcases the collections of this fashion brand in an outstanding way that always tries to push further the limits of interactivity. Every 6 months, we shine a light on the new collections and update the website with the new key outfits of the collection, without losing sight of the ATL, BTL and POS material of this season. The website exists in 19 languages for 35 countries.
In addition to the work on the clothes themselves, this website is also a key touchpoint with the consumer who can subscribe to the Wrangler newsletter and gets the latest updates on regular basis.
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Core Activities
Competence Centers
Markets
Services
- Copywriting
- Information Architecture
- Project Management
- Strategic Planning
- Usability and Ergonomy
- Web Design
