24 videos high quality videos promoting the Viera products of the Panasonic range.
1. The Brief
In the context of developing Panasonic Viera’s relational program by the groupReflect agency, Emakina/Motion was put in charge of the design, direction and post-production of 24 videos broken down into 3 categories.
- 6 videos highlighting the features of the new series of Panasonic plasma screens. These films combine 3D and high level motion design to better illustrate the quality of the product. The emphasis is put on the product in a presentation setting for people wishing to acquire this kind of TV screen.
- 10 tutorials explaining different uses and settings of the Panasonic Viera screens. These films show the product in a practical context allowing owners of such screens to find out more about their TV and the many options related to it. The videos describe from how to install the screen to how to connect it to peripheral equipment to how to hook it up to the internet. The videos combine shot footage and compositing of footage for the screens.
- 8 family videos showing the same Viera screens in the home of the user, in a real context. 3 tribes were selected through a competition posted on the portal thedigitalplace.fr. All three won different packages all kitted up with a Viera screen and some peripheral equipment. Through various visits Emakina/Motion followed the three families in their discovery of their newly acquired equipment and created these fun videos.
2. Services Provided
Features: Art direction, storyboard, motion design, editing, 3D
Tutorials: Art direction, storyboard, full shoot on location, direction, editing, compositing
Families: Shooting, directing, editing, motion design
3. The Credits
Features
- Artistic Director : Nicolas Jandrain
- Motion Designers : Benjamin Ropson, Wesley Nijssen
- Voice over, music & sound mix : IndieAir
- 3D : 3LP
- Production :Marie-Caroline Mendez
Features
- Director : Nicolas Jandrain
- DOP: Christophe Rolin
- Editing : Giuseppe Di Francisca
- Voice over, music & sound mix : IndieAir
- Production :Marie-Caroline Mendez
Families
- Camerman : Christophe Zenko
- Sound Engineer : Fabrice Osinski
- Editing : Marc Recchia, Giuseppe Di Francisca
- Voice over, music & sound mix : IndieAir
- Production :Marie-Caroline Mendez
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