Schweppes

The client

Schweppes made its drink into a worldwide icon, from an original soda invented in 1771, into a household name, with a broad palette of refreshing tastes. Quality, style and innovation have always been part of the Schweppes brand identity.

The challenge

In 2010, wanting to sparkle and pop once more in the hearts and minds of 500 million consumers, the “Shhhhh brand” asked Emakina to refresh its look and identity.

The result

Together with the Schweppes team, Emakina decided to turn the communication approach upside down and set out to create a more interactive and intimate relationship between Schweppes and its public. The team restyled the logo, energizing its look and feel. The reflection was also collected in a new, expanded brand book, a Schweppes communication bible, for the agencies working for the brand across Europe.

With the new state of the art Schweppes Europe website, the same refreshing spirit touches the public, offering different versions for different countries, yet all with the same identity and class.

Beside information on products, cocktails, and goodies, the site offers much more. Nicole Kidman of course is present, as the Schweppes TV campaign star.