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The StepStone iPhone application: a matter of well-chosen functionalities that fit the job.
StepStone is one of the most successful online job board businesses in Europe today. With over 9 million visits and more than 70 000 job listings each month, StepStone operates some of the most powerful online job portals in the European market.
Recruitment focuses on finding the right candidate for the right job. That’s why Belgian and European recruiters are interested in good job listings. The market potential of smartphones encouraged StepStone to introduce an iPhone app to experience the potential of the mobile market opportunities. StepStone asked The Reference to take into account the results of surveys on the needs and expectations of their own custommers. This is clearly being reflected in the chosen functionalities of the application.
The ease of use for both registered StepStone users and newcomers was crucial in developing the new application. That’s why we paid great attention to a consistent global branding and an optimal user experience. The application is straightforward, both in look and feel as well as in the offering, just as the StepStone user likes it.
Apart from the presence of StepStone on Facebook and twitter, users can also express themselves via the built-in sharing tools of the StepStone Job App. Within a month after the launch 2500 people in Belgium had installed this application. By the end of 2010 over 70 000 people in Germany, France, Belgium, Austria, Norway, Denmark, Sweden and the Netherlands were on their way finding a suitable job via the StepStone iPhone application.
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