Bavaria Babes application

The Brand

Every generation of the founding Swinkels family has contributed towards the evolution of Bavaria. This commitment to continuous improvement in the DNA of the brand secures the long-term legacy of the family to future generations. Never accepting the accepted has always been one of the secrets of Bavaria’s success. It’s about seeing things differently. Seizing the initiative to explore new markets, new possibilities, new opportunities to realize our full potential. Bavaria has always been independent. And always will be. It is never at the mercy of the markets. Or of corporate stockholders looking for short-term cash. Bavaria holds a different view – the long view. It is innovative, pro-active, always intent on creating a new successful future

The Concept

The Bavaria Babes App, a promotion for the European 2012 Football Championship, offers admirers of the beautiful game a contemporary version of collecting football cards – the chance to mock up pictures with a team of 11 beautiful women.
The promotion uses the latest technology and social media networks.People download a special app for their smartphones and are then challenged to “unlock” the team of European Bavaria babes and take pictures with them to prove your international player status.
One woman – Laurine, who represents a Spain where they “eat, sleep and drink football” – is included with the download. There are three images of her which can be moved from left to right, enlarged or reduced, and combined with a picture which is then taken on the smartphone.
This image is automatically stored on the “player’s” phone, and can be uploaded to social networks such as Facebook and Twitter.
The application is available on the Appstore and Google Play.