Seat Top Days

The Client

SEAT is a young Spanish car manufacturer. Its engineers work with passion to create a range of cars that combine high-tech and pure pleasure. SEAT is part of the D’Ieteren Group, the leading automotive distributer in Belgium. As a partner and client of Emakina right from the start, they have put their faith in us and invest more and more in its digital communication.

The Challenge

On the occasion of the release of the SEAT MII, Emakina brought together almost all of its fields of expertise to develop a transversal campaign for the Spanish automobile manufacturer. The aim of the campaign was to create awareness of the new MII, to generate traffic to SEAT dealers for the Top Days, to incentivise potential buyers to test drive and finally, to create a large and active community on the SEAT Facebook page.

The Solution

Emakina created an application which would be easy to use for both the hostesses and the dealers. This application was used to collect clients’ data and to take pictures of the visitors with the MII. The pictures were then pushed to the Facebook page and a pair of cinema tickets were offered to the visitors in every 50th picture published. The visitors were also invited to answer a question, with an MII for the winner!

The Results

The campaign turned out to be a great success; close to 2.000 leads were generated, over 1.200 potential buyers participated in the photo contest from the various points-of-sale, more than 130.000 people visited the website, and 6.000 new fans joined the SEAT Facebook page.