The Reference launches new corporate identity and website

Author: Brice Le Blévennec

The Reference kicks off 2012 in full swing, with a new logo and new website. The full service web agency located in Ghent grew rapidly in recent years, both in size and services. The new corporate identity shows the company clearly wants to keep this momentum going. So it’s not without pride the new logo, a corporate movie, a completely revamped website and a corporate web app are presented to the world.




Keep reinventing yourself

The Reference, part of the listed Emakina Group, launches its new corporate identity.
Anja Cappelle, Managing Director of The Reference: “As a full service internet agency, we follow the latest trends and technologies up close. We need to, in order to offer our clients the best possible service. Your visual identity affects how you are perceived in the market. We find it important to keep reinventing ourselves; our own communication should radiate this idea. Our new corporate identity also symbolizes the major evolution our company is experiencing. The dynamic team of The Reference has grown to 85 web specialists. And they deliver a vastly increased range of services to our customers. So it was high time to zoom in on our own brand, for a change… we’re proud to share our new corporate identity, website and corporate film. ”


A more robust logo, continued in the house style and agency reel

The new logo of The Reference underlines both literally and figuratively the company’s dynamism, its leadership and professional approach. Motion is increasingly important on the net, so a company reel had to be part of the launch. The brand new video illustrates the birth of an idea. The images tell how creative thoughts should be nurtured and how the experts at The Reference add extra dimensions to them, molding them into success stories, together with their customers.



It’s not just Web, it’s (Y)our Business

The agency reel found its permanent place on the new site, developed with Alterian CMS. A clear structure and navigation path help the visitor to quickly discover the expanded services of The Reference. Each page consists of a “fast track”, with the essence at a glance, and a “read more” option, digging deeper into the content. The site proves social media and traditional web pages can reinforce each other: each screen is locked with context-sensitive tweets from various contributors. Numerous cases illustrate the proven experience of the agency. This expertise is also shared in 10 specialized training courses, now underway.

Also for mobile users

The Reference chose to unlock its website for iPhone and Android users, by way of an intuitive web app. With simple swipes and taps, the visitor explores all services, events, jobs and cases.


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