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Wolford

About Wolford

The market leader in luxury leg and bodywear

Luxury fashion brand Wolford wanted a complete digital makeover, from brand strategy, user research and user experience to graphic and interaction design and development. The result was a slick new B2B platform, and completely redeveloped B2C e-commerce site.

Image 2 Wolford

A sheer digital metamorphosis 

Luxury fashion brand Wolford wanted a complete digital makeover, from brand strategy, user research and user experience to graphic and interaction design and development. The result was a slick new B2B platform, and completely redeveloped B2C e-commerce site.

Image 3 Wolford

The challenge

What defines a brand? In the case of Wolford, less is more. We had to create B2B and B2C platforms on one system for increased efficiency. Both platforms breathe the Wolford brand, with its characteristic sense of detail and quality, yet each one still needed to be an entirely different standalone website – absolutely focused on its own market, functions and target group.

Our solution

We decided to build the B2B and B2C platforms using Salesforce Commerce Cloud. For the B2B site, Wolford’s beautiful photographs needed to speak for themselves, expanding across the whole width of the screen. It was over to our front-end developers to make what would otherwise have been a tricky design, light and responsive. They achieved this with flair.

For the B2B site? Imagine this: thousands of different products, available to order worldwide in 18 different colours and at different price points. Emakina built a secure and user-friendly platform where orders that all used to be made offline can now be placed via the internet, as easily as slipping on a stocking.

The result

There was no need for anybody to pull their socks up: Emakina delivered the project on budget and within strict time limits. Just as planned, the website was launched successfully in 28 countries.

We were impressed by the strategy and creative direction of the pitch, and the efficient way that Emakina has delivered these things in its recent work. Wolford is a showcase global brand in the luxury legwear segment. To stay on top of our category, we have a strong focus on quality and continual innovation. In Emakina, we have found a partner that lives by the same values, to help us in our digital transformation. Ashish Sensarma - CEO of Wolford