I Love Lumix
Our French agency groupeReflect just launched I Love Lumix, a product-based community promoting the Lumix digital camera by Panasonic on the French market. After registering on the platform, users are able to publish pictures, share tips and tricks, meet other photographers with similar interests and participate to special contests. In addition to these social networking functionalties, I Love Lumix also features exclusive content built around Gaspard Augé and Xavier de Rosnay, aka the famous electronic music duo Justice who accepted to endorse the Lumix brand to support the release of the Lumix G1 in France. Users could e.g. check out backstage pictures taken by band producer Pedro Winter during the latest world tour and catch a glimpse of what was happening behind the scene.
A very good illustration of the “building brand experiences” concept that is at the heart of Emakina’s philosophy.