Select your location

About SBAB

SBAB Bank was founded in 1985 and is wholly owned by the Swedish state. Their business idea is to offer loan and savings products to consumers, tenant-owners associations and property companies in Sweden.

About SBAB

Cutting through a noisy housing debate

The brief: help the state-owned mortgage bank promote solutions for a more sustainable housing market. Be cool, be fresh, cut through the clutter of 2018 election noise. Our take? Get comedian Björn Gustavsson and singer-songwriter Julia Frej to grab the mic, sit back and watch things go viral big time. Like, no 1 ad on YouTube ads big.

Discover case