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Sun & Sand Sports

Established in 1978, Gulf Marketing Group is one of the largest retailers and distributors in the Middle East. Operating nearly 200 stores across the region, the group oversees more than 90 international brands and homegrown concepts in key industry sectors. Sun & Sand Sports, a subsidiary of the group, houses a diverse portfolio of sports, fitness and lifestyle brands such as Nike, Columbia, Jordan, The North Face, Timberland,Vans and more. They provide authentic sports gear across various categories, from football and basketball to fitness, athleisure, water sports, outdoor and even home fitness equipment.

About the Project

From Monolithic Storefront to Seamless Omni-channel Experience

In the era of online shopping, Sun & Sand Sport’s old system was not flexible enough to adapt to increasing customer expectations, making it difficult for them to keep up with the competition. Sun & Sand Sports needed to improve their customer loyalty by offering a seamlessly developed omni-channel experience across brick-and-mortar stores, web, phone, tablet and mobile devices.

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