Latest news

• Questions to Vint Cerf from the EmakiNation

  I have the honor of being one of the 7 persons who have the honor of being invited tonight to a diner and open discussion with Vint Cerf, one of the co-founders of the Internet. To grasp a little bit of Vint Cerf personality and sense of humor, I invite you to read these memos [...]

• One out of four is already ‘wow’!

  But in order for Brice to win the ‘Wow Effect’ award he still needs your vote…   What is that all about? Well, the Belgian Direct Marketing Association (BDMA) runs a competition for selecting the person who had the greatest contribution to the direct marketing sector. One of the four candidates for this year’s award is [...]

• The end of an “enchanted digital era” by Brice Le Blévennec*

  The “enchanted era” is a French expression (originally, “la parenthèse enchantée”), describing a period of some twenty years between the 60s and the 80s. It started with the invention of the birth control pill. For the first time in history, women gained control of their own bodies and could actually choose if and when they [...]

• The new EU groove will make you wanna move!

  How do you take an abstract and complex topic, such as the contribution of the eco-industries to the European economy, and turn it into a viral clip? This was the challenge, posed by the European Commission to Emakina.EU, member of the Emakina Group, specialising in communicating the European institutions. The goal was to promote “Eco-innovation”, [...]

• The Belgian Football Association scores online with a new website made by The Reference

  Football fans in Belgium and around the world can now enjoy the new website of the Royal Belgian Football Association (RBFA). BelgianFootball.be was created by The Reference, a Ghent-based full-service digital agency, and part of the Emakina Group.     A site to experience today’s football The Royal Belgian Football Association exists since 1895 and [...]

• Do you watch Food Porn?*

  It’s been a few years now that the terms “food porn” or “foodography” have been used in culinary contexts. This new jargon was born in the United States but later expanded into Europe. First, let’s be clear: it’s not about pornography. Food Porn has nothing to do with the art of individuals exposing their bodies [...]

• Emakina strategist Amélie Sainthuile to present at Brussel’s annual “Media Night”

  Like every year, Belgium’s school of social communication (IHECS) organises an event dedicated to presenting its students’ projects, and bringing together communication experts. This year, organisers invited Amélie Sainthuile, Digital Planner & Social Media Strategist at Emakina/ Strategy and Emakina/ Social. She will talk about public relations with new media.     The event, titled “Nuit [...]

• Blue Band and Planta choose EMAKINA.NL

  Emakina.NL has won the pitch for the development and creation of the brand platform websites for Blue Bland (Netherlands) and Planta (Belgium). The digital agency was chosen over two other agencies in the competition. The decisive elements in the decision were Emakina’s clear consumer insights, combined with their strong and creative strategy for a content-driven [...]

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