Select your location

19.08.2020

“It is not a single offer, it’s an invitation for the long-term!”

“It is not a single offer, it’s an invitation for the long-term!”

From Customer Experience Design (CXD) to Customer Experience Management (CXM): elevate customer experience from a marketing-team-only thing to a firm-wide strategic management exercise. But how do we even start to implement CXM? Well, reading this paper is the first step towards answering that question.