A curated list of omnichannel strategies
In this playbook we deep dive into the topic of omnichannel experiences and we propose various strategies that you could integrate with your different channels to link the experiences across them.
Among other playbook topics such as personalisation and increasing average order value, enhancing omnichannel experiences stands out because of its unique way of approaching ecommerce.
Personalisation is the pinnacle of user experience by tailoring the experience to the customers’ needs. Increasing average order value results in pure profit from a retailers perspective. Omnichannel experiences however, is one of the strongest tools to compete with big, online companies. Having nearby stores to connect the online and physical experience has powerful benefits to both customers and the companies.