Emakina and Twilio sign partnership focused on ‘Omnichannel Excellence’

Delivering rich human experiences, in the new ‘digital first’ era

Brussels – Emakina Group (Euronext – ALEMK) today announced its new partnership with leading cloud communications platform Twilio (NYSE: TWLO). The digital agency group will use the cloud communications platform as a service (CPaaS) to boost its clients’ customer relations. Embedding phones, VoIP, and messaging into web, desktop, and mobile software is essential to business survival. Even more so in the new hybrid economy, where nearly all in-person interactions have a digital element and ‘work from anywhere’ is the new reality.

Inspired by their successful collaboration on European FMCG and online business service projects, Emakina Group and Twilio have agreed to formalise their partnership, with Emakina joining Twilio’s BUILD program as an implementation partner. Emakina experts are ready to boost omnichannel engagement through custom Twilio adaptations that help their clients to better know, reach, and serve their users. The proposed tailor-made developments include virtual shop experiences, remote product trials and coaching, online training seminars, interfaces for coaches, and multiple digital shop functionalities.

“Twilio’s strength in powering communications, especially e-commerce interactions, has already proven its value for some of our major clients,” said Alexandros Papanastasiou, integration manager at Emakina Group. “Our partnership will give more clients a competitive edge for multiple user experiences. The opportunities are almost endless, from improved chatting with customer support or delivering appointment reminders to faster messaging and high-performance video conferencing.”

“Emakina recognises that every customer interaction with a brand impacts the value they attach to it. It’s the timing, relevance and quality of the experience that gives competitive advantage,” added Jenny Eddleston, director, systems integration and consulting partners, EMEA at Twilio. “Their experts are incredibly capable when it comes to focusing in on each client’s key challenges and delivering tailor-made solutions with great impact. We’re looking forward to seeing how, in combination, we can bring innovative omnichannel communication benefits to our joint customers.”

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