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07/05/2021

Emakina goes for the customer's smile with Q8

Q8 smiles customer program gets major boost with Selligent Marketing Cloud

Q8 is teaming up with Emakina as a new partner to automate its Q8 smiles program. Every time customers refuel and make a purchase in the Q8 Shop&Go store, they saves Smiles. These can be exchanged for a gift voucher at Q8 or with one of the Q8 smiles partners.

Emakina won the competition for this important support mission from several agencies. In addition to the strength of its proposal, the enthusiasm and experience of its team was the deciding factor. The 'User agency' has already started the preparations to implement the CRM solution of Selligent Marketing Cloud. The team focuses on sustainable growth starting with the end customer, a well-founded marketing strategy and a clear roadmap for the implementation and further follow-up, including coaching and training.

Q8 and Emakina: the end customer first

The implementation for Q8 aims at maximizing the customer experience in everyday life. Selligent Marketing Cloud is a highly suitable platform to succeed in that mission. As a high-performance tool for understanding and managing users' needs, it will help Q8 to collect appropriate data and insights and use them efficiently in highly personalized communications. In close collaboration with Q8, Emakina will increase the impact of campaigns and boost the productivity of marketing actions related to new products and services.

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Emakina and Selligent Marketing Cloud, a long and successful partnership

Emakina has been a valued Selligent Partner for over a decade. The agency has won several awards for projects with exceptional results using this technology. Its Marketing Automation expert team knows exactly how to leverage Selligent's integrated marketing tools to optimize the engagement of target groups and consumers. It makes marketing simple and consumer-centric while delivering a high return on investment in contextual and relationship marketing.

About Q8 Belgium

With over 550 filling stations and fuel supply to professional end-users and resellers, Q8 is one of the largest fuel players on the Belgian market. Specifically for the transport sector, Q8 has 50 International Diesel Services (IDS) stations in Belgium. Moreover, Q8's business and service go far beyond fuels. The company is also active in the production, marketing and sales of Q8 lubricants. In retail, Q8 also has a strong network of 138 local 'Shop&Go' convenience stores in Belgium, together with Delhaize and Panos.

With Q8 electric, Q8 is also making great strides in the E-mobility market with a network of (fast) chargers at its own stations, at locations of partners and customers and through an international network of 60,000 chargers throughout Europe. It is the ambition of Q8 to evolve into a sustainable mobility player. That is why Q8 continues to innovate and invest in future-oriented opportunities that make every customer journey more sustainable. In 2019, Q8 was voted Best Fuel Brand in Belgium.

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