Walibi and Emakina launch Kondaa megacoaster communication
The legend of Kondaa comes alive for teens and families
Walibi recently reopened its doors and celebrated the festive occasion with the launch of Kondaa, the highest, fastest, and most anticipated megacoaster in the Benelux. Digital agency Emakina created the communication that highlight this new key moment in the rich history of Belgium’s favorite theme park. The team imagined a rich story, that fascinates both families and young fun seekers, with cleverly integrated messages across different media, and in real life in Walibi’s brand new Exotic World.
Alexis Nuyt, CMO of Walibi Belgium: "Our team intensely worked together with Emakina to prepare this rich communication experience to boost the launch of our new attraction. It's a fantastic rollercoaster to work together on this project and develop this exciting and highly imaginative story, far beyond the announcement of our spectacular new megacoaster. Also in our communication we prove we are Belgium's most innovative theme park!"
Combining two key audiences
After creating a carefully crafted brand book, the team developed the Kondaa legend as the starting point for adapted messages for both key audiences: families with (young) children, and fun seeking kids and young adults (from 14 to 25 years old).
On the new tailor-made website kondaa.walibi.be, sensation seekers and families are invited to witness the arrival of an exciting giant creature in the Exotic World of the theme park: the legendary Kondaa is alive!
High as a mountain, long as a river, and faster than lightning
This magnificent beast is captured and presented to the world in a video series with 4 episodes. 2 of the clips combining images of the park with carefully crafted animation and interviews are already visible online. The story continues with 2 extra chapters, that will be released in the following weeks on the Kondaa website. The whole production, including the sound design, was produced by Emakina’s motion experts.
Emakina also produced the assets for the two target audiences, and created the radio commercials in support of the Kondaa campaign. You can feel the excitement and sense the thrills in these radio spots, with the talent sound design of Emakina's expert studio team.
“These are exciting times for Walibi and we fully share their enthusiasm and high energy,” said Tim Wolfs, MD of Emakina.BE. As the User Agency, we share their passion to deliver exciting experiences, in line with their core values and market objectives. It’s a privilege to work together, and we look forward to further boosting their leading position in the world of innovative and fun theme parks.”
About Walibi Belgium
Walibi Belgium is the amusement park full of sensational attractions for the whole family ! Walibi was created in 1975 and has been part of Compagnie des Alpes since 2006. Since its new investment plan of 2016, fresh attractions and experiences are added to the park every year. In Exotic World, for example, visitors enjoy a ride on the exotic Tiki Waka rollercoaster, and in Karma World you get a taste of faraway India in the best attraction of 2019: Popcorn Revenge. In 2021, a new zone with a very exciting experience is added: the longest, highest and fastest rollercoaster in the Benelux, Kondaa. Walibi Belgium has been elected best amusement park of Belgium in 2020, while Walibi Halloween was chosen as the best Halloween event in the Benelux in the same year.