About the project

Augmented reality brings green living to life

Facq partnered with Emakina to come up with a fresh way to engage people visiting its showrooms. Using augmented reality technology, Emakina created an app where people can explore a virtual ‘green home’ while learning how to make their homes more energy and water efficient. Together, we brought tricky, technical options to life for Facq customers while injecting some fun into a challenging process.

The challenge

Facq knew it was important to enhance the showroom experience for people who are looking for ways to make their homes more energy efficient. Salespeople needed an interactive, engaging way to show all the options, without the tedious level of technical detail that can be involved in building or renovation projects. All the economical, environmental and technical aspects of the solutions had to be made crystal clear.

Our solution

Emakina/Motion and the client’s teams opted for an Augmented Reality app based on the brand’s ‘Maison Verte’ (Green House) website, which shows people how to make their homes more energy and water efficient. The AR technology provided the wow factor and the experience was carefully designed to display useful information quickly and clearly.

How does it work?

The user picks up a tablet and sees a projected ‘green home’ to explore, complete with different rooms to investigate. In addition, three screens on the wall show different levels of information to give more in-depth details about the sanitary and heating systems.

The app outlines problems and solutions – for example, for heating, ventilation, light and rainwater – as the customer navigates the house. When different products are selected on the first screen, the content adapts to show their impact on the house. Any solutions that the customer is interested in can then be sent via email for CRM follow up.

The results

With the help of Emakina/Motion, this Belgian home renovation expert brought tricky, technical options to life for its customers and injected some fun into a challenging process.

Facq was so thrilled with the results that they requested another set-up to be ready for display at Belgium’s über-popular building, renovation and decoration exposition, Batibouw. The team immediately took up the challenge and built this twin set-up which was ready for the opening of Batibouw one month later.

Not only do Facq intend to display the installation at every major exhibition, but they are also discussing other innovative updates to the experience with Emakina/Motion.