100 years of memories: the campaign of the century
Celebrating an iconic brand's centenary is a rare thing, so KitchenAid wanted to capitalise on this special occasion to raise awareness and boost sales. Thanks to inspiring storytelling, contests and promotions, our campaign managed to boost awareness by 928%, which resulted in a 58% rise in transactions compared to the previous year, amounting to an extra 2.9M€ in revenues.
Turning everyday cooks into lifelong fans
In 2018, Emakina was asked to create a year-long 360° communication plan for KitchenAid, with the goal of increasing year-on-year growth by 3% in D2C. Four years later, we’re continuing to smash annual goals, evolve the brand in EMEA regions and set creative global benchmarks.