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Ladurée

About Ladurée

Exquisite online shop delights pâtissier customers

Established in Paris in 1862, Ladurée is one of France's most cherished French cake and pastry makers. Its customers enjoy a little taste of heaven through exceptional products based upon skill and tradition. This ambitious business operates on five continents and in nearly 30 countries.
 

Client Ladurée
Agency Emakina.FR
Services Commerce / User eXperience (UX) design
Technology Proximis

The challenge

Ladurée wanted a new website to engage gourmets and convey the company’s values of excellence and mastery to all of its users.

The site needed to offer a seamless experience that could adapt to user expectations. Above all, however, the site needed to immerse users in the sweet appeal of its confections.

Our solution

Emakina proposed a website that would reflect and amplify the experience of its shops and restaurants.

Working with a user-centric 'mobile-first' approach, Emakina created a seamless site that adapts to any and every type of visitor. For instance, a customer can enjoy classic Ladurée moments like selecting the beautiful macarons to fill a personalised box.

The technology

We opted for the Proximis solution, as the leader in unified commerce. This meant we were able to extend the store experience of the site, in particular by personalising the boxes of macarons. Users could also select click & collect or courier delivery in less than 90 minutes.

The results

Emakina made the Ladurée website a real jewellery box for its products. Users are immersed in a delightful world of sugar bombs, both elegant and appetising.

A few months after launch, online sales rose by 35% compared to the previous year. Thanks to the user-centric interface, delivery options and visual appeal, sales continue to grow. 

Ladurée, in fact, wants to continue its digital transformation to make unified commerce a reality for its customers all over the world (with several new language sites on the way).