An exquisite e-patisserie for demanding gourmets
For its new website, Ladurée was looking for a recipe that would deliciously convey its values of excellence and its mastery of the craft while immersing users in the brand's sensual experience. Our teams developed a user-centric, mobile-first website that caters to the expectations of all types of users and boosts online sales by 35%. This move towards unified commerce is now spreading to all Ladurée's markets.
Ladurée wanted a new website to engage gourmets and convey the company’s values of excellence and mastery to all of its users.
The site needed to offer a seamless experience that could adapt to user expectations. Above all, however, the site needed to immerse users in the sweet appeal of its confections.
Emakina proposed a website that would reflect and amplify the experience of its shops and restaurants.
Working with a user-centric 'mobile-first' approach, Emakina created a seamless site that adapts to any and every type of visitor. For instance, a customer can enjoy classic Ladurée moments like selecting beautiful macarons to fill a personalised box.
We opted for the Proximis solution, as the leader in unified commerce. This meant we were able to extend the store experience by personalising the boxes of macarons. Users could also select click & collect or get courier delivery in less than 90 minutes.
Emakina made the Ladurée website a real jewellery box for its products. Users are immersed in a delightful world of sugar bombs, both elegant and appetising.
A few months after launch, online sales rose by 35% compared to the previous year. Thanks to the user-centric interface, delivery options and visual appeal, sales continue to grow.
Ladurée, in fact, wants to continue its digital transformation to make unified commerce a reality for its customers all over the world (with several new language sites on the way).