VOO
When telecoms get a digital facelift
VOO’s vision is to be close to its customers by providing them with cutting-edge and personalised services. When they realised that its customers were seeing fragmented experiences across difference platforms, VOO asked Emakina to step in and create more unified experience. We created a simpler, more practical, consistent and up-to-date digital interface for its audience. The results tell a success story: the number of users increased by 23%, while page views increased by 42%.
![VOO family time](/kentico_emakina_agency/media/EmakinaAgencyWebsite/Emakina.BE/Work/Voo/02_ImageGallery_Small.png?width=670&resizemode=force)
![](/kentico_emakina_agency/media/EmakinaAgencyWebsite/Emakina.BE/Work/Voo/03_Text-Image_Wide_2.png?width=820&resizemode=force)
The challenge
VOO realised that users were seeing dispersed content and fragmented experiences across different platforms. To provide a more unified experience for its audience, they wanted a centralised digital platform.
Our solution
We collaborated successfully to migrate two vital customer support websites. In eight sprints, we built a new sustainable digital environment, which contains thousands of articles from the internal library and the content of the external site assistance.voo.be.
![](/kentico_emakina_agency/media/EmakinaAgencyWebsite/Emakina.BE/Work/Voo/04_Desktop_2.png?width=910&resizemode=force)
![VOO family time evening](/kentico_emakina_agency/media/EmakinaAgencyWebsite/Emakina.BE/05_ImageGallery_Small-%e2%80%93-1.png?width=670&resizemode=force)
The technology
The solution runs in Java and is based on value-adding modules of the Adobe suite (content management, contextualisation of features, personalisation of user experiences, web analytics).
By working together with an agile mindset, we realised VOO’s vision: to be close to its customers by providing them with cutting-edge and personalised services. The success of a first major migration in just four months set the stage for a continuing agile approach.
The results
VOO’s customers now enjoy a simpler, more practical, consistent and up-to-date digital interface. By migrating different platforms to a new centralised portal using an omni-channel and modular approach, the user experience now takes into account personalisation, SEO and analytics. The proof is in the data: following the transformation, page load time decreased by 36%, the number of users increased by 23%, while page views increased by 42%.
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36%Decreasein page load time
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23%Increasein user numbers
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42%Increasein page views