Lindemans’ Lambic Tour: Bicycles, Beer and Art Nouveau

Author: Thomas Halter


The Emakina/Communication team has delivered a project for Lindemans’s Lambic Tour event: a bicycle ride between the Lindemans brewery in Vlezenbeek and the Place Royale in the center of Brussels at the occasion of the Brussels No Car Day last September. Participants could marvel at Art Nouveau architecture along the way before enjoying Lindemans refreshments and a guided tour of the Lindemans brewery.

A dedicated website was created as well as a Facebook event, boosted by Facebook ads in the context of the Lindemans Community Management handled by our Social Team. Typical Brussels dialect was used for the FR and NL communication around the event, which was also targeted at English-speaking fans. The Motion Team was also involved and produced a fun little video for the Facebook page in Brussels-flavoured French and Dutch.


Thanks to  efficient Facebook ads and to the simple, straight-to-the-point approach of the dedicated website, the event was a success and families as well as students and bike/beer enthusiasts enjoyed the sunny weather during the ride before visiting the brewery and tasting delicious Lindemans lambic beers. Photos of the event were then shared on Lindemans’ Facebook page, which delighted the participants who were keen on sharing these memories with their close ones.


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