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Boucheron

About the project

The digital celebration of a historical jewellery house

To create a link between the brand's past, present and future, we created an augmented reality experience that made its 160th anniversary exhibition — and Maison Boucheron — accessible to all. Visitors to Vendôrama were enthralled with unforgettable experiences, including a touchscreen table, three interactive books and a virtual tour by the mischievous Wladimir – the brand's emblematic cat.

Client Boucheron
Agency Emakina.FR
Services Applications / Branding & Design / Content & Motion design / Digital advertising / User eXperience (UX) design
The Challenge

The challenge

On its 160th anniversary in 2018, the Maison Boucheron wanted to astonish and delight its audiences. The plan was to start the year with an event that would anchor the brand in its innovative present, while promoting its illustrious heritage. It wanted to give a teasing glimpse of its hidden world with an exhibition at La Monnaie in Paris: Vendôrama.

Our Solution

Our solution

Boucheron embodies a special world that the public sees as inaccessible, especially young people who are nevertheless the customers of tomorrow. Our recommendation was to shine at Vendôrama with spectacular digital experiences. By weaving the latest technology into the physical exhibition, a link is created between the brand's past, present and future.

The technology

On a touchscreen table, the public was able to marvel at the savoir-faire of the Boucheron craftspeople and admire the precision of their movements. Three interactive books were also presented, inviting users to discover the rich history of the Maison.

We created an immersive augmented reality (AR) smartphone app to allow visitors to have fun browsing the exhibition. Guided by the mischievous Wladimir, the brand's emblematic cat, they were able to discover anecdotes about the house, find information and see sketches being coloured, as if a jewellery designer was working before their eyes.

Then, to complete their visit, people were invitedto enter a cylindrical photo booth to takemultifaceted videos of themselves to share via social media.

The results

  •  
    20M
    visitors
    in 16 days
  • 12M
    videos made
    in 16 days
  • 6M
    posts #Vendorama
    in 16 days
  • MINI SITE
    70M
    views
    in two months
  • 3,5
    pages per visit
    in two months

Testimonial