Chalhoub Group
Digital excellence for luxury e-commerce platforms
Creating an e-commerce application and platforms for L'Occitane's Saudi and UAE markets in under four months: the challenge was enormous, yet successfully met. Our teams developed a future-proof, scalable e-commerce platform with user-friendly management tools and Arabic support that allows Chalhoub Group to create e-commerce websites for other brands in the future.
![Chalhoub Group](/kentico_emakina_agency/media/EmakinaAgencyWebsite/Global/Work/Chalhoub/02_Big1picture-1.jpg?width=1920&resizemode=force)
The challenge
The client needed to bring users the exceptional service and inspiration they expect from luxury brands today. To do this, Chalhoub needed a flexible e-commerce application, with which to build, for example, new platforms for L’Occitane in the UAE and Saudi Arabia.
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They chose Emakina for speed, flexibility and expertise. Our team offered the fastest discovery period before kick-off, in one week, we gave them a full backlog, including user stories, acceptance criteria and estimations, and a solution landscape. We were flexible enough to adapt to the client’s schedule and working week starting on Sundays. They also needed our business expertise to support a wider scope than e-commerce solutions.
![](/kentico_emakina_agency/media/EmakinaAgencyWebsite/Global/Work/Chalhoub/05_Small2pictures-1.jpg?width=670&resizemode=force)
![](/kentico_emakina_agency/media/EmakinaAgencyWebsite/Global/Work/Chalhoub/05_Small2pictures-2.jpg?width=670&resizemode=force)
Our solution
Chalhoub was using custom-built e-commerce platforms that weren’t flexible or scalable, didn’t allow for growth and couldn’t implement the latest functions that had become industry standards. Emakina developed a future-proof solution that could satisfy and delight users when implemented by several brands. We took a mobile-first approach, and made sure it was scalable, with user-friendly management tools and Arabic support.
The technology
The solution was a Reference Application Architecture, the Chalhoub RefApp, based on Salesforce Commerce Cloud Storefront Reference Architecture. The L'Occitane e-commerce website was then built as a branded variation of the RefApp. Since all functionalities are built on the Reference Application Architecture, all new brands can take advantage of the existing RefApp.
![](/kentico_emakina_agency/media/EmakinaAgencyWebsite/Global/Work/Chalhoub/07_Big1picture-1.jpg?width=1920&resizemode=force)
The results
Chalhoub Group was extremely happy with the results. After the first L'Occitane platform, many more brands will soon follow. Brands are now able to integrate their e-commerce platform with state-of-the-art campaigns much more quickly and efficiently. The client’s teams now have a very powerful and easy-to-use new tool at their disposal and will work much faster on campaign creation projects.
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60Hours weeks
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8Successive sprints
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2Website, markets &
languages (AR & EN) -
Delivery in16weekswith a team of 5