About Honda

Bringing ‘The Power of Dreams’ to the world, Honda has built worldwide success on its diversification. Initially known for motorcycles, scooters and cars, it’s also making its mark with ever-more advanced technologies, from private jets to Formula 1.

About the project

Disrupting the category to celebrate simple decision-making

When the pandemic cancelled the much-loved Brussels Motor Show, Emakina was briefed to come up with a new recipe to transform the non-event into a great opportunity to increase Honda’s visibility. The result was an impactful 360-degree campaign packed with charm and creativity.

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