Tradition meets digitisation
Accountant Carl Kastner and salesman Hermann Öhler founded the "Kurzwarenhandlung Kastner & Öhler" in Troppau on 1 April 1873. In 1883 the head office in Graz is established and by 2019, the company has a presence in 23 locations.
Kastner & Öhler and Gigasport reached a point where its legacy systems needed to be strategically reviewed. Emakina was briefed to help the group know its customers better through digital transformation.
The introduction of Salesforce's Sales and Marketing Cloud gives the company a 360-degree view of its customers Every registration on the website or in the online shop leads to the creation of a profile with a customer card in the in-house system.
The customer loyalty program has resulted in marketing activities now being measurable. In the customer profile, not only the sales history is traceably stored, but also the vouchers received, the promotions redeemed and the advertising material received. This data can be used to create optimally personalized customer journeys for each customer.
With the introduction of the Sales and Marketing Cloud, Kastner & Öhler can get to know its customers even better and respond to their needs. The Insights open up new possibilities for K&Ö | Gigasport:
- Data based marketing
- Measurable marketing activities
- Fully integrated customer loyalty programme
- Customer segmentation
- And thus personalised customer journeys
Salesforce Service, Analytics and Marketing Cloud for 23 locations