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About Dufry

Dufry AG is a leading global travel retail giant. You’ll find their duty-free and duty-paid shops in airports, cruise lines, seaports, railway stations and other tourist locations. The company wanted to make better use of digital marketing to boost loyalty and increase sales through its RED loyalty programme.

About the project

Revamping duty-free’s favourite app

Global travel retail giant Dufry wanted to better engage loyal customers through its RED  programme, which offers many perks from in-store and car rental discounts to free access to airport lounges. Emakina was invited to reinvent this loyalty platform on iOS and Android to create a more tempting user experience.

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