Blue Band and Planta choose EMAKINA.NL

Author: Brice Le Blévennec

Emakina.NL has won the pitch for the development and creation of the brand platform websites for Blue Bland (Netherlands) and Planta (Belgium). The digital agency was chosen over two other agencies in the competition. The decisive elements in the decision were Emakina’s clear consumer insights, combined with their strong and creative strategy for a content-driven platform. Next to this, the translation of the concept to a strong content calendar seamlessly fitted with the always-on communication approach of the Unilever brand. The agency will manage the technical, creative and editorial side of the projects.


Blue Band is a household name in the Netherlands since 1923. The brand is known in the market as a trusted margarine for young families. DraftFBC developed and executed the current above-the-line campaign. Quelle Belle Journée (Paris) is responsible for the creation of the new TV commercial for Planta.

Emakina.NL is part of the Emakina Group, an international online agency network with over 350 employees, active in the Netherlands, Belgium, France and the United Kingdom. Besides Blue Band, the customer portfolio of Emakina includes Bonduelle, Foundation ‘Weet Wat je Besteedt’, Dove, Magnum and Unox .


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