Bruno Liesse joins Emakina / Insights & Consulting

Author: Luc Malcorps

Former head of Carat and deepblue Bruno Liesse left his functions last January, leaving his future intentions open. But now his course is set: he joins Emakina / Insights & Consulting, as Senior Consultant. His new function takes himin a new direction, away from the typical media topics and his responsibilities at Carat, carrying him back to the heart of strategic planning and consumer studies.

Bruno Liesse started his career at Ogilvy Dataconsult and made his mark in various functions, among others as an advertiser for Mobistar, inside the respected survey institute Sobemap Marketing / TNS and at Newton21, before developing his key role during 19 years at Dentsu Aegis Network.

Aline Durand, Head of Insights (Emakina Group) clarifies the mission entrusted to her new colleague: ‘We are strengthening the Group’s data offering in general. The arrival of Bruno Liesse is part of this development. By data we mean all the information relating to consumer understanding, accompanied by dedicated tools and analytical skills.’

Aline adds: ‘Our team pragmatically implements the slightly overhyped philosophy of consumer centricity. This notion is already present at the heart of our Insights division. Bruno’s arrival will strengthen the strategic framework of our project support, and the continued integration of all our sources of information.’

Emakina / Insights & Consulting places and keeps the consumer at the center of B2B and B2C digital transformation projects managed by Emakina Group. Its agencies are more than centers for website production: they are expert entities creating digital solutions to boost clients’ performance, in todays’ highly challenging and evolving environment for brands.

In line with this positioning, the Insights and Consulting division intends to intensify its management of Emakina Group projects from A to Z, including measurement, maintenance and optimization. By ‘Group’, Aline Durand encompasses the full scope of services offered by Emakina, and all the markets the organization covers.

Brice Le Blévennec concludes: ‘In view of Bruno Liesse’s profile and career, he’s vey likely will strengthen the layer of natural intelligence alongside artificial intelligence in our projects, at a time when the volume of accessible data is far less of a problem than the ability to analyze, interpret and effectively and appropriately use them for marketing.’

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