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About Maserati

The trident brand created by the Maserati brothers in 1914 is synonymous with luxury, exclusivity and Italian elegance for all lovers of beautiful bodywork and powerful engines. Owned by Fiat Chrysler Automobiles and employing over 1,100 employees, Maserati embodies the best of Italian style and automotive knowhow.

About the project

360° communication that put the brand in pole position

To offer Maserati's customers a user experience worthy of the brand's reputation for excellence, we designed a 360° strategy based on firm user insights. The campaigns, tailor-made for every touchpoint and audience, revitalised the trident brand's communication, boosted its lead generation, and put Maserati back where it belongs: in pole position.

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