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Emakina

The User Agency

Today, consumers have been empowered to search, choose and share opinions on any company.

That’s why we focus vigorously on satisfying their desires and expectations. As advocates for users, our talented experts work on their behalf - whether they are consumers, business clients, employees,citizens, partners or any other stakeholders. We know that every interaction they have with a brand impacts the value they attach to it. So, it’s the timing, relevance and quality of the experience that brings competitive advantage.

User Equity

Relentless focus on
User Equity

By designing and producing useful, original, seamless and memorable user experiences, we build loyalty with audiences. Beyond this, we support wider business ambitions, helping our clients to develop strategies and harness technology to drive their own growth and success.

Our own User Equity Model™ allows us to calculate and improve the return on investment (ROI) in the digital transformation of any company, brand, product or service.

Time waits for no one. That’s why we believe in constantly adapting to new technologies and nurturing the best talent. We inspire one another, sharing knowledge, challenging ourselves and feeding our creativity in ways that enrich our work and our lives.

Together with our clients, we are fulfilling the changing needs of users.

Our offices

The Emakina family keeps growing. Our full-service agenciesare active in 15 countries in 3 continents, offering a wide range of expertise across a vast geographical area. We're always forging relationships and deepening our knowledge of markets around the world.

Our journey

Emakina was created in 2001 through a merger of three existing agencies: Emalaya, NetAtWork, Ex Machina, who pooled their complementary expertise to create the 'Emakina' brand. In July 2006 Emakina entered the Alternext - the segment of Euronext reserved for growing SME's.

This introduction to the financial markets enabled us to expand at a European level. Our Belgian expansion, started in 2007, has brought The Reference, Design is Dead, and Your Agency into the Emakina Group. The European expansion dating from 2007 has resulted in an Emakina agency in the Netherlands, France, Switzerland and now Turkey.

Our foundations have provided a strong alliance of creativity, technology and business expertise, which has led Emakina to become the leading interactive agency in Belgium, and one of the top 20 big players in Europe. Our strong growth confirms the Emakina Group's long-term ambition to become one of the top 5 European interactive agencies.

Big moments

Let’s rewind. We’ve been crafting user experiences for decades, and evolved along with changing expectations. Take a scroll through our back story 

image 2020
2020

Despite year starting with the development of a global pandemic, Emakina doesn’t lack behind and preserves competitiveness, client relationships and work ethic. Coincidentally, emakina.fm was founded which has additionally contributed to overcoming of whatever the Covid-19 brought.

image 2019
2019

Emakina launches Emakina Inside podcasts. The first half of 2019 new investments have been made in expanding the service range in the field of its marketplace activity, influencer marketing and e-commerce. Emakina.US starts operating.

image 2018
2018

There was further growth in Europe and Asia - with offices opened in Dubai and Singapore. Emakina tapped into influencer marketing, resulting in Emakina Influx being founded.

image 2017
2017

Emakina and Air joined force to create Air+Emakina, the most complete integrated marketing and communication offer on the market. Air Brussels was named Belgium’s leading independent agency.

image 2016
2016

Emakina was placed on #1 spot by Digimedia in the category of Top 100 Digital Agencies in Belgium and expanded to Sweden.

image 2014
2014

Emakina Insights was founded. Emakina.FR took a 100% stake in Paris-based Toy Agency. A year later, Emakina settled in Croatia.

image 2013
2013

Emakina announced a Strategic Partnership with Germany’s leader in digital communication, SinnerSchrader and continued its expansion. This time, the expansion tapped into Asia, with Relephant agency joining the family andbecoming Emakina.TR.

image 2011
2011

Emakina forged alliances with other BE agencies (R&M and Troy). Shortly after, in 2012, Emakina began important strategic partnerships with Metia and Digital Jungle.

image 2007
2007

Our Belgian expansion, started in 2007, has brought The Reference, Design is Dead, and Your Agency into the Emakina Group. The European expansion dating from 2007 has resulted in an Emakina agency in the Netherlands, France, Switzerland and now Turkey.

image 2006
2006

Emakina entered the Alternext - the segment of Euronext reserved for growing SME’s. This introduction to the financial markets enabled us to expand at a European level.

image 2001
2001

Emakina and Emakina Group were created in 2001 through a merger of three existing agencies: Emalaya, NetAtWork, Ex Machina, who pooled their complementary expertise to create the 'Emakina' brand.

image 1991
1991

Newly founded Ex Machina was just one piece of the DNA that defines Emakina today. Additional pieces were two other agencies founded in the 90s, NetAtWork and Emalaya.

People

We are a vibrant team of experts. United by our determination to succeed for our clients, we bring together a lively community of technical geeks, creative visionaries and strategic masterminds. Meet the management and team leads of Emakina.NL.