The User Agency
Today, consumers have been empowered to search, choose and share opinions on any company.
That’s why we focus vigorously on satisfying their desires and expectations. As advocates for users, our talented experts work on their behalf - whether they are consumers, business clients, employees,citizens, partners or any other stakeholders. We know that every interaction they have with a brand impacts the value they attach to it. So, it’s the timing, relevance and quality of the experience that brings competitive advantage.
Relentless focus on
User Equity
User Equity
By designing and producing useful, original, seamless and memorable user experiences, we build loyalty with audiences. Beyond this, we support wider business ambitions, helping our clients to develop strategies and harness technology to drive their own growth and success.
Our own User Equity Model™ allows us to calculate and improve the return on investment (ROI) in the digital transformation of any company, brand, product or service.
Time waits for no one. That’s why we believe in constantly adapting to new technologies and nurturing the best talent. We inspire one another, sharing knowledge, challenging ourselves and feeding our creativity in ways that enrich our work and our lives.
Together with our clients, we are fulfilling the changing needs of users.
Our offices
The Emakina family keeps growing. Our full-service agenciesare active in 15 countries in 3 continents, offering a wide range of expertise across a vast geographical area. We're always forging relationships and deepening our knowledge of markets around the world.
Our journey
Emakina was created in 2001 through a merger of three existing agencies: Emalaya, NetAtWork, Ex Machina, who pooled their complementary expertise to create the 'Emakina' brand. In July 2006 Emakina entered the Alternext - the segment of Euronext reserved for growing SME's.
This introduction to the financial markets enabled us to expand at a European level. Our Belgian expansion, started in 2007, has brought The Reference, Design is Dead, and Your Agency into the Emakina Group. The European expansion dating from 2007 has resulted in an Emakina agency in the Netherlands, France, Switzerland and now Turkey.
Our foundations have provided a strong alliance of creativity, technology and business expertise, which has led Emakina to become the leading interactive agency in Belgium, and one of the top 20 big players in Europe. Our strong growth confirms the Emakina Group's long-term ambition to become one of the top 5 European interactive agencies.



Big moments
Let’s rewind. We’ve been crafting user experiences for decades, and evolved along with changing expectations. Take a scroll through our back story