KARL LAGERFELD: merging digital and retail is a priceless treasure…
… but living the unique digital experience in the heart of the creator’s universe wins awards all the same!
The future of digital retail by KARL LAGERFELD & Emakina wins
THE GRAND PRIX STRATÉGIES AMAURY MEDIAS DU LUXE 2013
in the category ‘Commercial Architecture & Outlet’.
The new concept store also receives high praise in the press…
“A new temple of digital fashion” – VOGUE
“The most exciting part of this new opening is that the store will also double as a virtual window to KARL LAGERFELD himself” – TREND HUNTER
“New KARL LAGERFELD shop once again brings together fashion and high-tech” – HUFFINGTON POST
“The good News that will warm our winter” – GRAZIA
“KARL LAGERFELD creates his version of the Apple store” – PSFK
“We push the door of the shop to rhyme Mode and Digital … by KARL” – MADAME FIGARO
Discover the award winning connected world of KARL LAGERFELD :
And welcome in the digital world of KARL LAGERFELD!
