Quick start, with Kentico DXP

Author: Alex Papanastassiou

Let’s face it, many companies are facing tough times.
More than ever, marketers today need to be extra careful about keeping budgets in check. Yet at the same time, experts across the globe warn that businesses have to look forward today and enhance their digital marketing efforts. You have to become more performant online, share content, engage with your stakeholders, and build relationships with your key audiences. It’s simply necessary to survive and thrive.

Missed the webinar? No worries. Catch up here.

Moving forward after corona

Once we leave these bizarre corona-times behind, a solid and performant website will be a must to move your business forward.
Now is the time to take your digital platform to the next level. But how do you move forward in this complex world of web building platforms, buzz words and in-the-cloud promises?

Start by answering these 4 key questions first:

  • Budget-friendliness: do I get maximum value for money?
  • Ease of use: can I onboard quickly and manage content fluently with workflows?
  • Integrated features: is the solution really an all-in-one digital experience platform?
  • The extra mile: can I personalize experiences and automate marketing interaction?

Missed the Webinar? No worries. Catch up here.

“At Emakina, we’re platform agnostic. Depending on your organization’s needs and culture, one solution can be more appropriate than another,” says Petar Kozjak, who will lead the webinar. “But if you want to move fast and create a rich user experience, Kentico is an interesting option that performs well on all points. It gives you access to an easy to use all-in-one solution, without breaking the bank.”

Value for money

Kentico was named a strong performer in the Forrester WCM WaveTM, it is a challenger in the Gartner Magic Quadrant for Web Content Management, and end users added it in the Gartner Peer Insights Customers’ Choice.

How can the platform deliver so much value at such competitive prices? It’s all about trust and respect,” says Petar Kozjak.

Kentico grew organically since its launch in 2004, without external funding, making a profit from the start. Its owner, Petr Palas, simply loves his CMS and values the company’s partners, who followed him from the beginning. So, he keeps prices at very acceptable levels for its users.

In these difficult times where every cent counts, that’s good news. You can work with innovative high-performance tools that deliver top results. And people who now dare to step forward with an affordable and solid answer to new digital challenges will be appreciated!

One vision, and unified code for a unified solution

The bond between Kentico and its partners is strong and they are part of are part of its evolution. Its product line has grown over the years, with coherent internal developments (not by integrating separate developments into one solution). Both from a technology and a user standpoint, Kentico simply is one of the most coherent and unified solutions around. There is one vision, one mission. You see the unity throughout the entire platform. Whether you’re working with content, workflows or marketing automation, processes are similar and every action feels logical and natural.

Petar Kozjak will present Kentico’s assets, bundled in two main product lines.

  • Kentico Kontent (with a k),
    Formerly known as Kentico Cloud, this content as a service solution gives you full control over your content presentation across all digital channels. It is one of the best API-first headless CMS-solutions on the market, cloud based and made to work with any technology.
  • Kentico Enterprise Marketing Solution (or EMS)
    This is an on-premise solution: you buy a license and install it on your infrastructure, or on technology like Azure. Here’s a little secret: EMS will soon be rebranded and upgraded to .NET core, with new webforms and a series of improvements.

3 reasons why should you join this presentation

1. Get acquainted with a DXP system that could really fit your needs.
After this one-hour session, you’re already onboard for 85% of what you need to quickly implement and use Kentico with your team for your marketing and content management.

2. Learn how Kentico makes organizing and managing content easy.
You keep an overview, avoid the headaches of missing data, and digital content creators perform well together, with a clear overview and easy workflows and approval flows.

3. Become a master in personalization.
Kentico allows you to transform anonymous visitors to real contacts, collecting basic information, and then create personalization experiences on the website. Data is the starting point for segmentation and management of contact groups. And as cherry on the cake there is marketing automation included, making a series of processes automatic, like email replies, reminders, nurturing actions, and more.

Missed the Webinar? No worries. Catch up here.

Photos: Kentico

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