Know Your Chinese Customers
Entering the Chinese Market: How to start?
There are obvious reasons why foreign businesses want to enter the Chinese market:
- Buying power increase in Tier 2 & 3 cities;
- Growing demand for imported goods;
- Sheer size of the population.
However, what are the 4 key drivers impacting Chinese consumer behavior? In this playbook series we will drive through the do's and dont's of entering such a special market.