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Know Your Chinese Customers

Know Your Chinese Customers

Entering the Chinese Market: How to start?

There are obvious reasons why foreign businesses want to enter the Chinese market:

  • Buying power increase in Tier 2 & 3 cities;
  • Growing demand for imported goods;
  • Sheer size of the population.

However, what are the 4 key drivers impacting Chinese consumer behavior? In this playbook series we will drive through the do's and dont's of entering such a special market.