Find The Right Chinese Marketplace
Chinese marketplaces: Which is the right one for you?
Welcome to Emakina’s playbook series about China’s online marketplaces. In this 2nd part, you will find information about 5 Chinese marketplaces.
China accounts for 45% of global e-commerce transactions and COVID-19 has accelerated its B2C digitalization*. New marketplace players enter the game, making the Chinese online market dynamic and unpredictable.
In this playbook, we’ll focus on 5 important cross-border marketplaces are open to foreign companies. Find out about:
- What are Tmall Global, JD Worldwide, Kaola, VIPshop and Pinduoduo?
- Although they are all generalists, what is unique about them?
- What is their market positioning, offering and user demographic?