Marketing Automation

Connect with users on a massive scale through automation and make each one feel valued, unique and understood.

How can you give each user a personal service on a massive scale?

The answer is marketing automation. When executed thoughtfully and skillfully, it dramatically improves the user experience across all touchpoints.

You can boost sales with lead generation and help people to make choices through upselling techniques like product recommendations. You can increase the impact and relevance of your communications with a user lifecycle, contacting people at the right moment, in the right way.

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How Can Emakina Help your Business

Due to shifts in user behaviour, marketing automation is more and more complex. That’s where Emakina comes in. We see different levels of maturity and can help you get to the next one before your competitor does. Our team will help you match the soaring expectations of your customers.

  • Strategic roadmaps 
  • KPI-, ROI & measurement plans 
  • Segmentation & user journey mapping 
  • Data-audit & -model set-up 
  • Data maturity roadmap  
  • Progressive data-capturing 
  • Lead Scoring models 
  • Lead generation 
  • Lead nurturing 
  • Multi-channel template creation & iterative finetuning 
  • Newsletters & drip campaigns 
  • Omni-channel campaigns 
  • Functional testing 
  • Reporting & dashboarding 
  • Platform requirement listing, vendor comparison, training & guidance 

Getting started with Marketing Cloud

We designed our Getting Started packages to kickstart your Marketing Cloud journey in a commitment-free, low-cost kind of way.

Today, customer experience is more important than ever before. Marketing Automation can help improve that customer experience by offering technology that interacts in real-time with your customers across multiple channels on different devices.

But how do you know which Marketing Automation technology is best for your e-commerce activities? And how can you be sure that it will improve customer experience with your brand?

Unfortunately we see so many companies make the mistake of not knowing all the options that are open to them. They end up using technology that is not compatible with them, can’t do the things they want, or is too expensive or too complex.

We understand that choosing Marketing Automation technology can really help you improve the customer experience and boost e-commerce sales. For this reason, we have created a Marketing Cloud discovery session where we do a deep dive into technology and how it can benefit your business. we'll answer frequently asked questions around Marketing Cloud and how it's used in e-commerce.

  • Activities: (remote) interactive session
  • Output: (written) advice

How do you know if your existing Salesforce solution is evolving in alignment with your business? Have you maximised your return on investment or maybe customised it too much?

Have you recently taken over responsibility for Marketing Cloud in your company and you want to understand its current state and expose any risks?

Our system audit and health check looks at your Marketing Cloud solution from a system and technical perspective. We’ll evaluate your solution’s maintenance, performance, data model & quality, integration functionality and best-practice configuration. Then, we’ll provide you with an actionable summary report to plan your next steps.

  • Activities: workshops + solution review
  • Output: performance report, action plan, report of risks, recommendations, time and cost estimates.

Your Marketing Cloud system looks great, but internal adoption is low. It seems your people are not using the solution as efficiently as they could be.

Together, we'll look at what could be holding them back and we’ll identify what you need to achieve real value from your investment. Part of our Adoption Health Check is a plan to get your organisation on track to grow, or better serve, your customers.

We follow a two-step process:

  1. A short and sharp discovery phase with business stakeholders, technology stakeholders and a Salesforce solution review to prepare for what’s next
  2. We create an action plan for your “re-launch”
The output action plan contains the recommended timings, cost configuration / development items, training material creation, communication plan and adoption tips and tricks needed to effectively re-launch the Marketing Cloud system within your business.

  • Activities: discovery workshop, solution review
  • Output: action plan summary report of recommendations, time and cost estimates

Do you have an outdated Marketing Automation system? Are you using Active Campaign, Marketo or Selligent and not getting the expected benefits?

We’ll help you understand what’s required to migrate to the world’s number one Marketing Suite - Salesforce. Our assessment will identify what is and what isn’t working in your business and how Salesforce could best address these issues.

We’ll unpack how a Salesforce migration can enhance your customer engagement or manage your internal processes.

As part of the process, we’ll look at your modules, configuration, data, reporting, integrations and customisations / modifications. Our assessment will outline the technical impact and likely costs of a move to Salesforce so that you can make an informed decision.

  • Activities: discovery workshop
  • Output: summary report of options, time and cost estimates

Marketing Cloud services

Unlock your business potential with Emakina and the remarkable power of Salesforce. Regardless of where you are on your Salesforce journey, we have a package that can help your business grow. Or if you’re after a more personalised approach, we can tailor our services to meet your specific needs.

Looking for an easy way to get started with Marketing Cloud? Not ready to buy or commit to a large project upfront? We can help you to work out your priorities at a low cost without any commitment.

Our implementation packages are for organisations who have recently selected Marketing Cloud and are ready to use a proven approach to implement a great solution.

This package is suitable for existing customers or those customers wanting to move Marketing Cloud implementations to Emakina to see growth and improvements on their business.

This package is suitable for existing customers or those customers wanting to move Salesforce implementations to Emakina for maintenance and support.

Interested to know more?

We'd like to talk!
Danny would be happy to help you.

Let's chat!