About DTM

The Deutsche Tourenwagen Masters (DTM) is one of the world’s leading touring car championships. Founded in 1984, DTM holds races in Germany and across Europe at some of the greatest circuits in the sport. Races have seen the likes of David Coulthard, Ralf Schumacher, and Mika Häkkine behind the wheel, as well as a whole host of young talent such as Robert Wickens and Gary Paffett. This fast-paced and much-loved series needed a website that’s as dedicated to its fans as they are to DTM. Which is where Emakina came in.

Project Description

An online experience built for the road ahead

Live DTM races are a petrol head’s dream come true, but DTM felt that fans were not getting what they want off the track, and online. They wanted to provide a more personalised journey, making the most of the fan data they had, to take their digital experience to the next level. Emakina was commissioned by DTM to implement a customer-centric, future-ready architecture to keep them in the fast lane. 

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