About Jaeger Le Coultre

In the heart of the Swiss Jura mountains, watch and clock manufacturer Jaeger-LeCoultre has continuously renewed its creativity and inventiveness since 1833. Iconic pieces like the Reverso and its typically Art Deco design, the Master and its refined masculine lines, or the Atmos, a pendulum watch with almost perpetual movement, are some of its most renown creations. Since its foundation, the Maison's 1,200+ calibers have earned it its unique reputation in the industry.

About the project

An out-of-this-world event experience

Jaeger-LeCoultre called upon Emakina to create a digital brand experience with the ambition of stealing the show at the prestigious luxury watchmaking exhibition SIHH. We created a VR experience that perfectly highlighted JLC's latest watch collection: a telescope that lets users marvel at the night sky virtually, from inside the Salon's building, while discovering new watches exquisitely displayed among the constellations.

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